Documentation 2011 - [PDF document] (2023)

"Desire or frustration in shopping?" An exciting race for loyal customers

Documentation Munich 2011

Editorial office

"Desire or frustration when buying?" – was the central theme of this year's Fine Food + Drinks symposium. A fundamentally well-defined question that calls for an equally decisive answer.

Therefore, senior industry representatives and speakers set out to find strategies to increase customer satisfaction, key purchase drivers and innovative solutions to enable sustainable customer loyalty. The influence of the media on shopping and eating behavior also had to be critically examined.

Questions were asked, considered and reflected in controversial discussion circles and informative lectures. It soon became clear that the industry was facing new communication and economic challenges. Pleasure and quality are becoming more and more important, as is the demand for conscious and healthy food. The act of buying, which is connected for several reasons, is also complex: consumers want to be inspired, they want to have sensual experiences and escape from everyday life.

Creating worlds of experience and delivering high-quality products are important pillars of sustainable customer loyalty, the basis of satisfaction instead of frustration. However, it seems that this alone is not enough to meet the demands of customers. Safety, reliability and reliability are the key words of our time and are becoming more and more important - also in commerce and industry. But how do you build a foundation of trust for consumers when the industry is rocked by food scandals, when information seems unclear or there is no communication between industry and business? Going the communicative way more and more - this seems to be the first step towards a relationship of trust between consumers and the industry and above all: towards more fun and less frustration.

In addition to humorous moments, the symposium also offered plenty of culinary delights this year. The visitors were treated to a rich offer of international specialties and delicious specialties from Bavaria, which this year, as the host country, covered the market in a white and blue diamond.

Inspired by the impressions of this year's event, we look forward to the 22nd Fine Food + Beverage Symposium on May 3 and 4, 2012. We look forward to welcoming you again to Munich.

Your food and drink symposium.

New appointment!

03.�e�04.�svib�

2012 in Munich

Impressionante� 6 Impressionante� 34

Welcome ��47�Hans�Jürgen�Bönsch�Symposium�Feine�Essen�+�Trinken�e.V.�Introduction� 49�State Minister�Helmut�Brunner�Bavarian�State�Ministry�of�Food� Agriculture� and forests

"Confused consumer"� 53�Acting�production�in�collaborative�theater�...and�foundation�, München�Expert-Entrevista:� 57�"Do consumers� know what they want? Stephan Grünewald, Rheingold Institute for Qualitative Market and Media Analysis

Expert interview: 65 "The power of the media in food and drink" Michael Opoczynski, ZDF

WELCOME EVENING

CONTENT

Wie�kann�die�Industrie�zu� 73��mehr�Kundenloyalität�beitragen?Harry�J.�M.�Brouwer,Unilever�Deutschland�GmbH��Der�Verbraucher�steht�für�� 77�den� Handel �im�Mittelpunkt��steht�er�damit�im�Weg?Lionel�Souque,��REWE�Grupa�„Lust�oder�Frust�beim�� 83��Einkauf?“Diskussion�mit�Harry� J.M. Brewer, Lionel Souque

"Was�können�Handel�und� 89��Industrie�für�eine�gesteigerte�Kundenzufriedenheit�tun? �Opoczynski,�Lionel�Souque

conference

6 34

Impressionen� 100�Standprämierung�2011� 125�Ausgezeichnet!

�

Impressionen� 128 Gastland�2012� 147�Asien�Destaques�der�Branche�2011� 162�Stimmen�zum�21.�Simpozij� 165�Feines�Essen�+�Trinken�Registrierung�2012� 171��Partner�aus �dem� 173�Handel�2011

Partner�aus�der�� 179�Industrie�2011�Die�Macher� 183

DVD�Filmbeitrag� 185zum�21.�Simpozij�Feines�Essen�+�Trinken�2011.

Impresum� 186

FESTIVE EVENING AT THE BACKSTAGE MARKET

100 128 147

Den�außergewöhnlichen�Auftakt�zum�Branchenevent

represents a welcome evening, an opportunity for

eerste�Begegnungen�zwischen�Industrie�und�Handel

offers.

WELCOME WELCOME

Welcome eveningWelcome eveningWelcome eveningWelcome evening

1541

3FS

1106

1541

3FS

1106

The team from Pernod Ricard Germany with Martin Dietrich, Helge Leimbach, Wolf Geiling-Rasmus and Thomas Drossé

Bavarian draft horses welcome guests to a symposium of good food and drink

Walter Riedl (REWE-Zentral-AG) i Hildegard Riedl

Band Trachtenverein D'Staufenecker Welcome Klaus Uhlendorf

(Simpósio�Feines�Essen�+�Trinken)

SIMPÓSIO�FINE�FOOD�+�DRINKS

Project1:Layout 1 07/04/2011 17:30 Page 1

Fritz Jambo (Bedford Fleischwaren), Stephan Weber (Fleischwerk EDEKA Nord) and Barbara Weber

Franz Mayer (WASGAU) i Sigrid Mayer

Bavarian welcome with the traditional association of D'Staufenecker costumes

Karl Westing (Intersnack-snacks), Bernd Schmidt (bule) i Matias Jennebach (ZIMBO)

Sigrid Brantl (Gancia), Klaus Uhlendorf (Simpozij Fine Food + Drink) i Manuela Scoffo (Gancia)

SIMPÓSIO�FINE�FOOD�+�DRINKS

Der�Empfang�am�Begrüßungsabend�vor�dem�Océ EventCenter

Carsten Koch (EDEKA Handelsgesellschaft Nord) and Volker Bergmann (Volker Bergmann Lebensmittelvertriebs GmbH)

Klaus Uhlendorf� (simpósio�comida�fina�+�bebida�)�a�rainha�do�vinho�da�Francônia� Sabine Ziegler

Hans Jürgen Bönsch�(simpósio�fina�hrana�+�piće�)�e�Marc-Aurel Boersch (Nestlé�Alemanha)

Representatives of Kaufla and Warenhandel GmbH & Co. KG at the symposium on good food and drink: Carsten Lebrecht, Stefan Rauschen, Markus Geiger and Georg Gorki

Gregor Stepper (Rheinfels Quellen H. Hövelmann), Artur Rogoszynski (FOR YOU handelscoöperatie) and Udo Maniezki (Rheinfels Quellen H. Hövelmann)

SIMPÓSIO�FINE�FOOD�+�DRINKS

Guido Grimm (Saffer Wein) and Fritz Ulrich Aupperle (REWE Aupperle)

Gudrun Roß�und�Bernd Roß�(OTG)

Hans-Peter Schneider (Schneidermarkt) i Manfred Degen (EDEKA Degen-Food)

Horst Aicham (Gubor chocolate) and Claus Cersovsky (Gubor chocolate)

Kurt Hardt (Edelweiss) and interview with Markus Buntzom (Globus hypermarkt)

SIMPÓSIO�FINE�FOOD�+�DRINKS

Sönke Kasch (Bartels-Langness) among peers

Karl-Heinz Dautzenberg (delicatessenzaak KARSTADT) and Lothar Bentlage (Rügenwalder Mühle)

Liliane Roosendaal, Patricia Hoogstraaten (IVLDVakcentrum) and Wilhelm Zametzer (SymposiumFeinesEssen+Trinken)

hac-11-007_ANZ_hell_auf_210x140+3_RZ.indd 1 04/11/11 09:52

Lionel Souque (REWE Group) and Fritz Ulrich Aupperle (REWE Aupperle)

Klaus Uhlendorf (Simpozij�Feines�Essen�+�Trinken)�begrüßt Richard Lohmiller sen. (Schwarz�Gruppe)

Klaus Burger (symposium good food + drink), Timo Helf (coop) e

Marco Mumm (chicken house)

Eckhard Lenz (LPV Nutrition Practice), Reiner Mihr (LPV Nutrition Practice), Bernhard Frey (Bedford Meat Products) i Sabine Berger (Bedford Meat Products)

Lothar Odenbach (EDEKA Handelsgesellschaft Südbayern), Holger Wankelmann (RILA Feinkost-Importe) e

Annemarie Schalk (trade company EDEKA South Bavaria)

Erich Ostermann (Zentis), Andreas March jun. (Bizz'up), Uwe Seibold�(Bizz'up)�e Reinhard Penninger (Alte�Hausbrennerei�Penninger)

Traditional pole dance by the D'Staufecker costume company

Matthias Rensch (SanLucar) in conversation with Michael Gerling (BVL)

Jörg-Alexander Ammon presents fresh and serviceable specialties

Erhard Mehlig (Mehlig & Heller) and Hans-Peter Schneider (Schneidermarkt) talk to each other

SIMPÓSIO�FINE�FOOD�+�DRINKS

Christoph Ludwig (Griesson - de Beukelaer), Oliver Daniel (Bongrain Njemačka), Fritz Ulrich Aupperle (REWE Aupperle), Kurt Hardt (Edelweiss), Lionel Souque (REWE Group), Michael Gerling (BVL), Walter Riedl (REWE-Zentral- AG), Ronny Haberkorn (REWE Haberkorn), Wilhelm Höcker (REWE Höcker) and Edmund Pillekamp (supermercado REWE, ZL Sul)

Pidinger brass band performance

Angela Münch, Adalbert Hörwick, Thomas Jürgens (Globus Handelshof St. Wendel) and Georg Münch (EWS Warenhandelsgesellschaft)

Ludger Wlochalski (San Lucar), Michael Weber (San Lucar), Thomas Lohmann (San Lucar), Matthias Rensch (San Lucar) and Peter Hofmann (KARSTADT Feinkost)

SIMPÓSIO�FINE�FOOD�+�DRINKS

Bongrain features:

YOU HAVE MORE SALES FOR 2011

Encouraging extra fine sales✓ Fol Epi moves the successful trend of salty products into the segment of fine wafers.

✓ Striking design builds on clear visibility on the self-service shelf and increases traffic.

✓ Massive support for PoS in the second half of 2011 promotes impulse buying and selling throughout the Hauchfein segment.

Fol Epi Hauchfein Spicy –A new limited edition extra brilliant sale

FULL OF HERBS IN SUMMER

01_Anzeige_Symposium_Essen&Trinken.indd 1 29.04.11 09:03

Bongrain features:

YOU HAVE MORE SALES FOR 2011

Encouraging extra fine sales✓ Fol Epi moves the successful trend of salty products into the segment of fine wafers.

✓ Striking design builds on clear visibility on the self-service shelf and increases traffic.

✓ Massive support for PoS in the second half of 2011 promotes impulse buying and selling throughout the Hauchfein segment.

Fol Epi Hauchfein Spicy –A new limited edition extra brilliant sale

FULL OF HERBS IN SUMMER

01_Anzeige_Symposium_Essen&Trinken.indd 1 29.04.11 09:03

At the entrance to Bavaria

Harry JM Brouwer (Unilever Germany), Hans Jürgen Bönsch

(Simpozij�Feines�Essen�+�Trinken), Klaus Hebekus�(Nestlé�Deutschland),

Marc-Aurel Boersch (Nestle Germany) and Lionel Souque (REWE Group)

Presentation and tasting of products at Specht Fleischwaren

World visiting friends in Bavaria

Gerd Schuh�(Simpozij�Feines�Essen�+�Trinken),�Klaus Uhlendorf�

(Simpozij�Feines�Essen�+�Trinken) Peter Neuhold

SIMPÓSIO�FINE�FOOD�+�DRINKS

Jutta Weber (Globus hypermarket) in conversation with Marc Maassen (TrendMeal)

Jörg Heinrich (Bergader), Hans Burger (Bergader) and Claus Butterwegge (Barilla Njemačka)

Bernd Schmidt (bule), Simone Krah (MMM Club), Lars Wagener (Griesson-de-Beukelaer), Bernhard Friedrich

(Dr. August Oetker) en Frank van Fürden (Dr. August Oetker)

Entrance from the Weisenbläser to the market of the 21st Symposium on Good Food and Drink

Ronny Haberkorn (REWE Haberkorn) and Edmund Pillekamp (REWE-winkel, ZL Zuid)

Wilhelm Zametzer�(simpósio�bem�comer�+�beber) i Rainer Thiele

(Kathi Rainer Thiele)

Patrick Seifert (Hacker-Pschorr) and Anette Knipp (Kaiser's Tengelmann)

SIMPÓSIO�FINE�FOOD�+�DRINKS

Traditional Bavarian music by the band Pidinger

Alois Bauer (Kaiserov Tengelmann) and Gerhard Sailer (osnovno)

Klaus Rose, Holger Conradi (Develey) and Sven Streichardt

Anne-Marguerita Kirchner�(Heinrich�Kirchner�Handels�GmbH�&�Co.�KG),�Maria�und�Werner Engelhard�(EDEKA�aktiv�markt�Ledro),�Heinrich Rudolf Kirchner�(Heinrich�Kirchner� Handels�GmbH�&�Co.�KG)

Angeregte� Gespräche�auf�dem�Marktplatz,�u.a.zwischen�Lionel Souque�(REWE�Group)�und Rolf Walbrecht (Walbrecht�Vertriebs�GmbH)

Hans Jürgen Bönsch�(simpósio�fine�food�+�drink�)�e�Britta Guerra�(drankjes�Guerra)

SIMPÓSIO�FINE�FOOD�+�DRINKS

G E W Ü R Z M Ü H L E

We whet the appetite...

... not only in the grilling season!

www.hartkorn-gewuerze.de

G E W Ü R Z M Ü H L E

We whet the appetite...

... not only in the grilling season!

www.hartkorn-gewuerze.de

Eberhard Cadenbach� (Grande�Vitae)� i Georg Gorki (Kaufl�land� goods trade)

Markus Geiger�(Kaufl�e�robna trgovina�),�Stefan Rauschen�(Kaufl�e�robna trgovina�),�Hans Jürgen Bönsch�(Simpozij�Fino�Eat�+�Drink�),�Georg Gorki� ( Kaufl�e� � and Raw Material Trade),�Heribert Geiselbacher�(Brewery�C.�&�A.�Veltins),�Oliver Daniel�

(Bongrain Germany), Rainer Emig (brewery C. & A. Veltins) and Michael Schellenberger (food newspaper)

Hans-Dieter Hartkorn (Gewürzmühle Hartkorn), Dr. Andreas Hartkorn (Gewürzmühle Hartkorn) in Günter Fergen (Schwarz Gruppe)

Claus Hollinger (EDEKA�Handelsgesellschaft�Südbayern)�im�Gespräch

Stephan Heldt (USE DRESDEN), Carsten Walther (USE DRESDEN)

in Jens Daniels (Ferrero Germany)

Gregor Stepper (RheinfelsQuellen H. Hövelmann), Volker Kock (Bartels-Langness) and Dieter Vonau

Norbert Reiter (Nestlé Germany) and Armin Geiger (Alois Dallmayr) in conversation

SIMPÓSIO�FINE�FOOD�+�DRINKS

Our innovation for your success!

• Our products satisfy your desire for quality and consumer choice.

• Our knowledge and experience guarantee the sustainable growth of your categories.

• We want to further strengthen our cooperation with you with ideas and innovations.

Our diversity for your success!

NEST_AZ_Feines_Essen_210x280.indd 1 30.03.2011 16:35:24

Kathrin Hogger, Susanne Söllner and Sandra Richter (Söllner Communicatie)

Hans Jürgen Bönsch (Fine Dining + Drinking Symposium), state minister Helmut

Brunner� (Bayerisches�Staatsministerium�für�Ernährung,�Landwirtschaft�und�Forsten)

Volker Bergmann (Volker Bergmann Lebensmittelvertriebs GmbH) i Jörg

Hieber (Freshness Centro de Hieber)

Ulrich Budnik (REWE Homberg & Budnik) and Sven Krüger (accenta Hans Löbbert)

Hans-Peter Grote� (familie�Handelsmarkt�Kiel)�im�Gespräch�mit�Kollegen�aus�der�Branche

Our innovation for your success!

• Our products satisfy your desire for quality and consumer choice.

• Our knowledge and experience guarantee the sustainable growth of your categories.

• We want to further strengthen our cooperation with you with ideas and innovations.

Our diversity for your success!

NEST_AZ_Feines_Essen_210x280.indd 1 30.03.2011 16:35:24

Franz Mayer (WASGAU), Sigrid Mayer, Erwin Settele (Settele) and Walter Bauer (Settele)

SIMPÓSIO�FINE�FOOD�+�DRINKS

Michael Schellenberger (food diary), Wilhelm Zametzer (symposium on good food and drink), Simone Krah

(MMM-Club), Rainer Emig (Brauerei�C.�&A.�Veltins) en Heribert Geiselbacher�(Brauerei�C.�&A.�Veltins)

Gerhard Boncila�(frescura�e�serviço),�Matthias Füchtner (cooperativa de consumo�Göppingen),�Silke Füchtner,

Klaus Ewald (verzid u službi) and Rainer Rentschler (levensmiddelenmarkten Adam Rentschler)

Heinrich Rudolf Kirchner�(Heinrich�Kirchner�Handels�GmbH�&�Co.�KG),�Christian Stolzenberger�(EDEKA�Stolzenberger),�Werner Engelhard�(EDEKA�aktiv�markt�Ledro),�Maria Engelhard�( EDEKA�aktiv�markt�Ledro)�en�Anne-Marguerita Kirchner

Markus Elberg (Janny's Ice Cream franchise) and Dr. Johannes Dengler (Alois Dallmayr)

Klaus Klotz (winkelcentrum AEZ Amper), Dr. Udo Klotz (AEZ Amper Shopping Center), Jörg Hieber (Hieber's Freshness Center) and Helmut Kohler (Mercearia Kohler)

Beautiful perspectives with a new design!

Your passion is our mission.

Feinkost-Importe GmbH & Co. KG D-32351 Stemwede-Levern www.rila.de www.liakada.de

clearer • more modern • more authentic • more pleasant • stronger momentum

R56028 Cons-AZ FeinesE&T Liakada 210x140 060411.indd 1 06.04.11 09:39

Bedford Fleischwaren GmbH + Co. KG, Traiteur-Platz 1, D 49090 Osnabrück, telephone (0541) 1218-190, fax (0541) 1218-286, www.bedford.de

Connoisseurs praise sausage with truffles in the highest tones. because fresh

Pork, handmade pork liver, real summer truffles and

lots of cream guarantees an exclusive taste experience.

This specialty is filled in natural intestines, that's the only way it develops during smoking.

its unmistakable aroma. And he gets a ticket for delivery,

sticky wax coating - for optimal protection against freshness and sticking!

Bedford Fleischwaren GmbH + Co. KG, Traiteur-Platz 1, D 49090 Osnabrück, telephone (0541) 1218-190, fax (0541) 1218-286, www.bedford.de

Connoisseurs praise sausage with truffles in the highest tones. because fresh

Pork, handmade pork liver, real summer truffles and

lots of cream guarantees an exclusive taste experience.

This specialty is packed in natural wrappers, the only way it develops during smoking.

its unmistakable aroma. And he gets a ticket for delivery,

sticky wax coating - for optimal protection against freshness and sticking!

Stefan Rauschen (Kaufl�en goods store)� and Georg Gorki� (Kaufl�land goods store)�

Georg Sedlmaier�(Interessengemeinschaft�FÜR�gesunde�Lebensmittel),�Gerd Schuh�(Simpozij�Feines�

food+beverage) and Johann Mauerer (net brand discount)

Peter Esser (German expert editor) and Hans Jürgen Bönsch

(Simpósio�Feines�Essen�+�Trinken)

Klaus Kuckartz (Brezelbäckerei� Ditsch), Robert Lohmiller� (Lidl)� i Richard

Lohmiller sen.�(Schwarz�Gruppe)

Tobias Stubhann (EDEKA�Stubhann), Gerd Grümmer (Gerd�Grümmer�Lebensmittelbetriebe)�und

�Michael Lacher (BORCO BRANDS IMPORT)

Hans-Peter Schneider (Schneidermarkt) i Wilhelm Höcker (REWE Höcker)

SIMPÓSIO�FINE�FOOD�+�DRINKS

Gabriele Mutsaers (Bedford meat products) and Richard Lohmiller sen. (Schwarz Group) in stimulating conversations

Bavarian draft horses in traditional cutlery

Meeting with Alois Dallmayr at the Symposium on Fine Food + Drink market

Alois Bauer (Kaiserov Tengelmann) i Georgios Zygalakis

(Griesson-de-Beukelaer)

Klaus Burger�(Simpozij�Feines�Essen�+�Trinken)�und�

Guido Massmann� (AVO-Werke)

Susanne Söllner� (Söllner�Communicações)�e�Hans Jürgen Bönsch�(simpósio�bem�comer�+�beber)

SIMPÓSIO�FINE�FOOD�+�DRINKS

So�präsentiert�sich�Bizz'up:�natürlicher�Energy-Drink�mit�dem�Geschmack�von�Hibiskus

Karl-Heinz Dautzenberg (trgovina delikatesama KARSTADT), Frank Reinwand (Moët-Hennessy) e

Julia Müller (KARSTADT) Delicatessenzaak

Tobias Stubhann (EDEKA Stubhann), Gerd Grümmer (Gerd Grümmer Lebensmittelbetriebe), Rüdiger Steiger (Block Foods) en

Hans-Peter Grote (obitelj Kiel Handelsmarkt)

Volke Kühl (KARSTADT Feinkost), Holger Störmer (KARSTADT Feinkost) en

Gabriele Werner (KARSTADT) Delicatessenzaak

Georg Sedlmaier� (interesna grupa POR�alimentação�saudável�), Fritz Ulrich Aupperle (REWE�Aupperle)�e�

Lionel Souque (ReWE Group)

SIMPÓSIO�FINE�FOOD�+�DRINKS

Reinhard Sixtus (Adelholzener), Werner Roth (Hacker-Pschorr) and Silke Rösler (marketing and procurement company REWE FOR YOU)

Hans-Phillip Okle (Okle GmbH wholesale centre), Jörg Hieber (Hieber's freshness center), Robert Lohmiller (Lidl), Richard Lohmiller (Schwarz Group) and Kurt Herl� (groothandelscentrum Okle GmbH)

State Minister Helmut Brunner (Bavarian Ministry of Food, Agriculture and Forestry), Hans Jürgen Bönsch

(Simpozij�Feines�Essen�+�Trinken�),�Jürgen Absmeier�(Südbayerische�Fleischwaren)�und�Hans Georg Maier�(EDEKA�

trading company South Bavaria)

Market 2011

Sigrid and Franz Mayer (IMPRENSA) in conversation with Ursula and Franz Schmid (Shamel hren)

SIMPÓSIO�FINE�FOOD�+�DRINKS

Bernhard Friedrich� (dr.�August�Oetker), Michael Litzke (dr.�August�Oetker), Oliver Kramer (dr.�August�Oetker), Hans Jürgen Bönsch

(Symposium Feines Essen + Trinken) by Frank van Fürden (Dr. August Oetker)

Jörg Hieber (Hieber's versheidscentrum), Helmut Kohler (Mercearia Kohler) and Uwe Kohler

(Kohler Supermarket)

Peter Engel (Engel i Zimmermann), Sybille Wacker (Engel i Zimmermann) i Egbert Zimmermann (COSTA Sea Specialties)

Erik Schöttl (VION Food Group), member of the Council of Ministers Prof. dr. Richard Balling (Bavarian State Ministry for

nutrition, agriculture and forestry) and Ministerialrat Eckbert Dauer (Ministry of Nutrition of the Province of Bavaria)

agriculture and forestry)

Jens Kettler (grupa junior EDEKA), Michaela Schneider (Fyffes) and Klaus Mehler

(RUNDSCHAU for food trade)

SIMPÓSIO�FINE�FOOD�+�DRINKS

CONFERENCE

Renowned representatives were invited to the conference

Experts from industry and science and

Explore constructive thoughts and ideas

change one.

CONFERENCE Conference

State Minister Helmut Brunner (Bavarian Ministry of Food, Agriculture and Forestry)

Harry JM Brouwer (Unilever Deutschland)

Conference Moderator: Werner D. Prill (Fine Food + Drink Symposium)

The play was performed on the theme "Confused Consumer"

Panel discussion at the 21st symposium Fine Dining + Drink Expert Meeting

Hans-Dieter Hartkorn (kruidenmolen Hartkorn) in Stefan Genth (Duitse handelsvereniging - HDe)

FINE FOOD + DRINKS SYMPOSIUM

MÜLLER-BROT GmbHLudwig-Erhard-Strasse 285375 Neufahrnwww.mueller-brot.de

Bavarian original - handmade - traditional production in Bavaria

MÜLLER-BROT GmbHLudwig-Erhard-Strasse 285375 Neufahrnwww.mueller-brot.de

Bavarian original - handmade - traditional production in Bavaria

Werner D. Prill (Simpozij Fine Food + Drink) and Stephan Grünewald (Institut Rheingold) zullen de

Topic "Do consumers know what they want?"

Conversation between Werner D. Prill (Fine Food + Drink Symposium) and Minister of State Helmut Brunner (Bavarian Ministry of Food, Agriculture and Forestry)

Audience at the 2011 conference

Welcome by Hans Jürgen Bönsch (Fine Food + Drink Symposium)

FINE FOOD + DRINKS SYMPOSIUM

Customers love: Bavaria blu O smooth. New on the self-service shelf.

BavBlu_Sympozij_AZ_210_140.indd 1 08.04.11 14:21

Werner D. Prill (Symposium fine dining + piće)

Michael Opoczynski (ZDF)

to retail and industry decision makers at the 2011 Fine Food + Beverage Symposium

Customers love: Bavaria blu O smooth. New on the self-service shelf.

BavBlu_Sympozij_AZ_210_140.indd 1 08.04.11 14:21

Mestemacher GmbH 33254 Gütersloh Telephone + 49 (0) 5241/87 09-0 www.mestemacher.de

crime gourmet

serve

erv

ofsc

to cry

Gourmet recipe:

3 cheese tall rye bread

more bread recipes at:

www.mestemacher.de

Mestemacher's good rye bread, integral bread and international bread specialties are a hit in the gourmet world.

BREAD CULTURE SINCE 1871

AnzPumpernickel210x140 29.03.11 09:00 page 1

Harry J. M. Brouwer (Unilever Germany), Lionel Souque (reWe Group) and Werner D. Prill (Fine Food + Drink Symposium)

In pies, get ready, go! dr. Oetker moves the ready-made pie market: the first ready-made pies from Dr. Oetker is here! So there is the proven Dr. Oetker quality is now finally on the cake stand. Six popular flavors that look and taste like homemade pastries. Spontaneous enjoyment of pastries, completely in line with the trend of practicality.

Qual i tä t i s t da s b e s t e Rez ep t.

Bespreek met Lionel Souque (ReWe Group), Harry J.M. Brouwer (Unilever Germany), Werner D. Prill (Fine Food + Drink Symposium), Carsten Koch (eDekA Handelsgesellschaft Nord), Stephan Grünewald (Institut Rheingold), Peter Engel (Engel & Zimmermann) and Michael Opoczynski (ZDF)

Rasprava s Carstenom Kochom (eDekA Handelsgesellschaft nord) i Wernerom D. Prillom (Simpozij Fine Food + Drink)

Lionel Souque (reWe group)

Opening speech of the chairman of the Fine Dining + Drinking symposium:

Hans-Jurgen Bonsch

FINE FOOD + DRINKS SYMPOSIUM

Allgäu has a chocolate side

For more than 50 years, Con serie Heilemann has been dedicated to creating delicious chocolate recipes. In the heart of the Allgäu, they are made in the best tradition of craftsmanship and with great attention to detail.

confectionary delicacies that melt in your mouth.

Heilemann_AZ_210x140_4c.indd 1 21/04/2009 15:59:14

44 Minister of State Helmut Brunner

(Bavarian Ministry of Food, Agriculture and Forestry) i

Werner D. Prill in speech

Allgäu has a chocolate side

confectionary delicacies that melt in your mouth.

Heilemann_AZ_210x140_4c.indd 1 21/04/2009 15:59:14

We recommend!

FEM_02_O10098_Anz_GDnH_FeinesEssenTrinken_210x140.indd 1 20.04.2011 17:53:40

Interview door Werner D. Prill (Symposium Fine Food + Drink) susreo se s Michaelom Opoczynskim (ZDF)

Werner D. Prill (Fine Dining + Drinking Symposium), Peter Engel (Engel & Zimmermann) en

Michael Opoczynski (ZDF)

Stephan Grünewald (Instituto Rheingold)

Top quality coffee from a traditional house

A perfect pleasure with a fine aroma

Coffee specialties with an Italian accent

Perfectly refined Highland coffee - special

digestible and very aromatic on the palate.

Premium coffee supports Aid to Ethiopia

Karlheinz Böhm "People for people".

Enjoy fine coffee with a soft and balanced aroma and a velvety touch

creams on.

Intense pleasure with fine cream - also perfect as a cappuccino and latte macchiato.

Fully aromatic espresso with golden brown cream -

Neat or as an espresso specialty, a delight.

Enjoying fine coffee with Intense enjoyment with

Top quality coffee from a traditional house

A perfect pleasure with a fine aroma

Coffee specialties with an Italian accent

Perfectly refined Highland coffee - special

digestible and very aromatic on the palate.

Premium coffee supports Aid to Ethiopia

Karlheinz Böhm "People for people".

Enjoy fine coffee with a soft and balanced aroma and a velvety touch

creams on.

Intense pleasure with fine cream - also perfect as a cappuccino and latte macchiato.

Fully aromatic espresso with golden brown cream -

Neat or as an espresso specialty, a delight.

Enjoying fine coffee with Intense enjoyment with

BemvindoHans Jürgen Bönsch

And this year it's us

one concern, buyer

in the center of ours

consider.

ladies and gentlemen

More than 1,000 participants of the 21st Fine Food+Drink Symposium talk about the scope, uniqueness and importance of this professional gathering. The foundations for this impressive industry meeting were laid more than 20 years ago - with a unique concept that enabled communication and information exchange between industry and trade. Since then, we have been able to experience a large number of explosive discussions, develop forward-looking strategies and, above all, give an important impetus to the overall development of the industry. It always strives to create a special kind of platform. Numerous decision-makers from industry, trade, culture and politics made a valuable contribution and inspired the audience with their presentations, ideas and concepts.

A recurring theme that we've given a lot of attention to over the past two decades

considering the wishes and demands of consumers. This year too, we believe it is important to put the customer first.

Together with renowned speakers from various industries, we tackle the question "Buy or Bust?" and explore opportunities for customer retention and loyalty. And its optimal use is becoming more and more complex for industry and trade. Consumers are in a general crisis of confidence and more than ever strive for security and reliability. So, we must not only satisfy the need for socializing, but also emphasize our presence with strong brands and strong models. In accordance with the evolution of consumer needs, it is always necessary to question and find current solutions.

I am convinced that we can do it even today - and I look forward to a rich and successful exchange of experiences!

Hans Jürgen Boensch1. President's Symposium

gastronomy + drinks

FINE FOOD + DRINKS SYMPOSIUM

Entertainment guaranteed - to melt

So creamy, so Weihenstephan!

www.molkerei-weihenstephan.de

Weihe_180_AZ_Rajo Maja_210x280_LS 1 21.04.2011 17:09:01

Entertainment guaranteed - to melt

So creamy, so Weihenstephan!

www.molkerei-weihenstephan.de

Weihe_180_AZ_Rajo Maja_210x280_LS 1 21.04.2011 17:09:01

introductory speech by State Minister Helmut Brunner

State Minister for Food, Agriculture and Forestry Hel-

Mut Brunner, 21st Symposium on Refined Foods and Beverages, highlights the main goal for consumers, industry and trade: enjoyable and quality nutrition.

At the beginning of his speech, Secretary of State Brunner took a stand on a fundamental and simple question: What is really important in life? Health, prosperity and work-life balance are the most important aspects for many people. However, they do not play a central role for Brunner: "For me, and perhaps for many others, pleasure is the most important thing."

In order to be completely satisfied, conscious and healthy eating can be crucial - especially when eating and drinking is inevitably linked to pleasure. This awareness of pleasurable eating is becoming increasingly important and will continue to be a deciding factor, according to Brunner.

"I am convinced that the demand for quality and pleasure will be greater in the future; more so than today or in the past.” However, according to Brunner, the increase in demand contradicts the consumer situation. Healthy and conscious eating is becoming more and more important, but the options are getting harder: consumers have less and less time for conscious eating or delving into the composition or origin of products. That is why it is important not only to offer high-quality products, but also to create an optimal and transparent flow of information - with accurate labeling that enables a quick and accurate picture of the product's composition.

The minister also pointed to the growing need for consumer information - especially in the area of food production. Helmut Brunner therefore attaches an important role to the origin of the product, and at the same time sees the origin as a great opportunity for the predominantly small-scale agriculture in Bavaria: "We have a dense network

I am convinced of that

quality requirement i

more fun in the future

will form; more than today

or in the past.

State Minister Helmut Brunner Bavarian Ministry of Food, Agriculture and Forestry

FINE FOOD + DRINKS SYMPOSIUM

Develey Senf & Feinkost GmbH 82008 Unterhaching/Munich Telephone (089) 6 11 02 - 0 Fax (089) 6 11 02 - 127[email protected]· www.develey.de

sales partner for

Develey's latest prank, ! ON!

NEU

Now that the spices are on the shelves, Develey creams are available in three savory varieties.

www.develey.de/schmankerlstreich

DEV-11084_FinesEssenundTrinken_Anz_SchmankerlStreich_210x280mm_RZ.indd 1 08.04.11 12:41

Develey Senf & Feinkost GmbH 82008 Unterhaching/Munich Telephone (089) 6 11 02 - 0 Fax (089) 6 11 02 - 127[email protected]· www.develey.de

sales partner for

Develey's latest prank, ! ON!

NEU

Now that the spices are on the shelves, Develey creams are available in three savory varieties.

www.develey.de/schmankerlstreich

DEV-11084_FinesEssenundTrinken_Anz_SchmankerlStreich_210x280mm_RZ.indd 1 08.04.11 12:41

and therefore can meet demonstrably high quality requirements. In addition, we have great consumer trust and appreciate regional products more and more." A trend that Helmut Brunner does not classify only as short-term trends. Consumers appreciate the advantages of regional products: high product freshness, short distances and transport time, high quality and transparency. Enjoying a clear conscience is therefore an important advantage of the regional approach – and the Bavarian government is supporting this regional trend of value creation with its "Verified Quality - Bavaria" initiative. "The Bavarian brand enjoys a special reputation all over the world - and I think we should use this outstanding image as an advantage," said the minister. Continuation of the guarantee of constant quality, with equal attention to the wishes of the consumer and the interests of the producer, guarantees a sustainable added value.

In his speech, Helmut Brunner referred to the issue of the protection of authenticity and emphasized the current measures against the misuse of typically Bavarian products. So far, 19 typical Bavarian dishes have been awarded a protected label of origin by the European Commission, and another 20 are to follow. To inform about excellent specialties and the protection of EU origin, the project "WorldGenussErbe Bayern" (WorldGenussErbe Bayern) was launched, which the minister described as "a new a turning point in the positioning of Bavarian specialties". The focus of the information campaign is on the brands Allgäuer Emmentaler, Allgäuer mountain cheese, Bavarian beer, baked Nuremberg sausages and Bavarian horseradish, which are "presented as culinary ambassadors through joint campaigns". Helmut Brunner also referred to regional initiatives such as "Our country" or the "Frankish regional brand", which

the work of trade and industry and the promotion of regional products make an important contribution.

In the end, the minister advocated for more pleasure in shopping and concluded:

"Regional products with a clear message and an unmistakable taste can become part of a new food culture."

Helmut Brunner made a comparison with the German automotive sector and emphasized the special image of exclusive car brands. Achieving equal valuation of food requires a change in consumer attitudes – towards quality-oriented consumption and the perception that the consumer receives real added value by purchasing food. "We can achieve this goal through informational education and confidence-building measures. An important step has already been taken - with today's event, the 21st Food + Fine Drinks Symposium."

in the Bavarian mark

as one worldwide

special reputation -

and I think we

this would

outstanding

Image as a tool

throw

FINE FOOD + DRINKS SYMPOSIUM

Ham Probably the most famous raw Spanish hams are Serrano and Iberian ham, which differ only in raw material and ripening time. In any case, the result is a delicate ham, intensely aromatic, unsalted, and at the same time slightly sweet.

Salami The most famous Spanish salami are chorizo, longaniza and salchichón. While the basic ingredients are identical, the spice blends differ, creating different flavors.

Maximum pleasure with southern delicacies

www.alcisaundpick.de

JM_ALPI_anzeige_symposium_2011_110616_jsi_v01.indd 1 17.06.2011 11:42:22

Salami The most famous Spanish salami are chorizo, longaniza and salchichón. While the basic ingredients are identical, the spice blends differ, creating different flavors.

Maximum pleasure with southern delicacies

www.alcisaundpick.de

JM_ALPI_anzeige_symposium_2011_110616_jsi_v01.indd 1 17.06.2011 11:42:22

Confused Consumer — Act 1: Strawberry Yogurt Without Strawberries

In the first part of the theater play "The Confused Consumer", a customer discussed ingredients, food scandals and customer service with a grocer. With insight and a critical tone, customer Sabine Meier asked store manager Stefan Huber for answers to her questions.

“Truffle oil without truffles? Yeast extract instead of glutamate? Strawberry yogurt without strawberries?” Sabine Meier accuses the food industry of cheating and cheating - not least because of the increasing number of headlines.

about processed food. The store manager, who seems helpless, replies, "In Germany, food is subject to strict controls." He fails to convince Sabine Meier. She's still angry about the “incomprehensible product descriptions,” which is “a tactic

supermarkets to divert attention from the real content."

The store manager replied, “We have the safest food here in Germany. And what's in it must also be in the packaging." He shows understanding for worries and fears

In cooperation with "the theater ... and so on", Munich, currently

Content that revolves around the topic "Desire or frustration in shopping?" playfully dragged themselves onto the stage. In three exciting dramatizations, actors Heiko Dietz and Katharina Friedl convey opinions, expectations and wishes - from the point of view of the consumer and the retailer. The theatrical production was supplemented by the opinion of two renowned experts: Stephan Grünewald and Michael Opoczynski.

Store manager Stefan Huber and customer Sabine Meier

FINE FOOD + DRINKS SYMPOSIUM

the sheer power of the Alps

New single 0.75 liter glass bottle from Adelholzener.

It makes precious moments even more beautiful.

the sheer power of the Alps

New single 0.75 liter glass bottle from Adelholzener.

It makes precious moments even more beautiful. Consumers - especially with regard to

food scandals. At the same time, he points to the positive effects of the scandal: "Now there is more regional food again and today you can find organic products in almost every supermarket, so you don't have to go to organic supermarkets, health food stores, or health food stores."

Many topics are presented excessively. An example of the dioxin scandal: dioxin contamination in oily fish is many times higher than when the limit values for contaminated eggs are exceeded.

Sabine Meier replied: "But that doesn't change the fact that more and more food scandals are destroying my long-term confidence. The list goes from contaminated oils, hormones and pesticides, from antibiotics in shrimp, to repeated acrylamides, to false reporting and relabeling - and you don't want to lose your appetite?"

Also in relation to food retail staff, he expresses fundamental concerns about lack of competence, lack of advice and inadequate customer service. Since there are no communication impulses coming from the food industry,

Consumers therefore look to the media as the only enlightening authority. The store manager admits that there were shortcomings - the lack of will to communicate is a particularly serious weakness of the branch. However, overall, the industry is on the right track. More and more certified nutritionists and chefs are being hired, employees are undergoing intensive training, and there are already cooking courses in supermarkets. Sabine Meier replied: "That's all right, but you just have to talk to people honestly and openly, then they will listen to you." Of course, what you say must be true and verifiable.

FINE FOOD + DRINK Symposium

Fyffes stands for the enjoyment of nature, social responsibility and a sustainable approach to nature. Values that are becoming increasingly important in our time. This is why our bananas are not only grown organically, but also sold on the common market. As a European leader in the marketing of organic bananas, this is particularly important to us.

If you want the best fruit, you have to do what is best for nature and for people:

Organic farming in harmony with the environment

Fair and safe working conditions

The highest standards of quality and taste

Of course - for the future! www.fyffes.de

FYF 004-05-10 RZ Anz Image Symposium Good food and drink 210x280.indd 1 07/30/2010 11:16:42 am

If you want the best fruit, you have to do what is best for nature and for people:

Organic farming in harmony with the environment

Fair and safe working conditions

The highest standards of quality and taste

Of course - for the future! www.fyffes.de

FYF 004-05-10 RZ Anz Image Symposium Good food and drink 210x280.indd 1 07/30/2010 11:16:42 am

Do consumers know what they want?

bWerner D. Prill What we just went through, Mr. Grunewald? What did you notice?

bStephan Grünewald The first thing that struck me: the huge uncertainty among customers. Certainly one of the most important phenomena of our time, we have noticed this time and again in Rheingold. While retail is an interface to the consumer's personal world, a place to test reality, some of the uncertainty comes from other sources. People are experiencing a crisis of confidence and are looking for role models that currently do not exist. In retail, we find brands and personalities that can fill those trust gaps. In general, the customer craves a basic sense of trust. This means: being able to count on quality, not worrying about the fine print, immersing yourself in the market atmosphere, enjoying the offer.

bWerner D. Prill If studies are to be believed, price is still the focus of consumers - despite

intensive efforts by industry and commerce to change this. Why actually?

bStephan Grünewald In Germany there is no culture of indulgence that we find in France, for example. Consumers in this country are more price conscious. However, there is a desire to change such an attitude. However, retailers cannot adequately meet this need.

bWerner D. Prill How can marketers work with industry to determine their customers' needs?

bStephan Grünewald In dialogue with consumers, we at Rheingold try to find out what drives people in their daily lives. The purchase may have different reasons; people want to get sensual experiences and inspiration and immerse themselves in another world without having to constantly pay attention to price signals. Sometimes shopping is also an escape from family or professional tensions. Buying is therefore not a sudden act, but possible

Stephan Grünewald, psiholog i director, Rheingold Institute for Qualitative

Market and media analysis

The customer longs

find one

confidential

basic feeling.

FOR THE PERSON

Together with Jens Lönneker, the qualified psychologist is one of the founders of rheingold, an institute for qualitative market and media analysis. The Rheingold Institute was founded in 1987 and is one of the best-known addresses for qualitative research on psychological impact. Since 1990, Grünewald has been dealing with the topics of brand management, the influence of advertising, everyday life, youth and culture in numerous articles and specialist studies, and his books "Germany on the Couch" and "Cologne on the Couch" became a bestseller. the author became famous.

FINE FOOD + DRINKS SYMPOSIUM

H-ZWO.com

Sweet India with a hint of chocolate - like a sweet melody.

A classic from India with vanilla and

Cinnamon - there's music in it!

fresh India

with ginger and

lemon grass -

aromatic

live note.

with an undertone of chocolate - like a sweet melody.

Music on it! Lemon grass -

aromatic

live note.

Finally something warm to rip! Want a sweet party? It can be combined very quickly with three smooth milk tea drinks from the KRÜGER chai latte. Rip, pour and enjoy!

tanzen.krueger.de

* Online survey conducted in March 2011 by Dedicated Research among a panel of 10,000 representative consumers in Germany aged 15 and over, based on nominated innovative products of national and international brands sold in retail.

ANZ_FinesEssenUndTrinken_ChaiLatte_210x280_4C.indd 1 11.04.11 17:31

H-ZWO.com

Sweet India with a hint of chocolate - like a sweet melody.

A classic from India with vanilla and

Cinnamon - there's music in it!

fresh India

with ginger and

lemon grass -

aromatic

live note.

with an undertone of chocolate - like a sweet melody.

Music on it! Lemon grass -

aromatic

live note.

Finally something warm to rip! Want a sweet party? It can be combined very quickly with three smooth milk tea drinks from the KRÜGER chai latte. Rip, pour and enjoy!

tanzen.krueger.de

ANZ_FinesEssenUndTrinken_ChaiLatte_210x280_4C.indd 1 11.04.11 17:31

it has become the highlight of everyday life - and there are supermarkets that skillfully capitalize on this. On the one hand, today's consumers love variety and seek inspiration; on the other hand, when shopping, customers do not want to enter a state of product fluctuation, that is, stand in front of the shelf and be surprised by the variety of products. The desire to reduce complexity without completely losing variety is growing among consumers. This is one of the main strategic challenges for the retail industry.

bWerner D. Prill Don't let us down - tell us: How can sustainable customer loyalty be achieved?

bStephan Grünewald Customers are in a crisis of confidence and are also looking for reliability in retail. For example, EDEKA addresses its customers with a message of love that instills hope in encouragement, help and compassion. REWE, on the other hand, embodies a different pattern of expectations: the client wants to experience a kind of revitalization in an urban and lively environment. The basic qualities that the buyer associates with the provider need to be confirmed again and again. It is important to make the customer's life richer and more sensual.

Price therefore also plays a secondary role.

bWerner D. Prill How can industry and commerce most effectively communicate with consumers?

bStephan GrünewaldConsumers have long relied exclusively on organic products. A reversal of the trend can already be noticed - towards the house and the region: a new biography. The increasing commitment to regional products and local qualities is a very important new communication channel.

bWerner D. Prill What can we expect in the coming years? In which direction will our society develop and how should we respond?

bStephan Grünewald In the face of growing fears and

Consumer concerns and confidence-building measures play an increasingly important role. An important task for industry and trade will be: not only to develop brands as trust-inducing entities, but also to emphasize more strongly the personalities behind the brands.

bWerner D. Prill Last question: Are Germans more difficult consumers compared to other countries?

bStephan Grünewald Germans lack a firmly rooted national identity, which is why we are always in search and on the move. This makes us a country of poets and inventors. The specialty of the German mentality lies in constant restlessness and effort, which we can use creatively and productively.

bWerner D. Prill Thank you for the interview, Mr. Grunewald.

FINE FOOD + DRINKS SYMPOSIUM

www.lambertz.de

Anz Lambertz Grot 210x280+3mm.indd 1 16-06-2011 16:54:40

www.lambertz.de

Anz Lambertz Grot 210x280+3mm.indd 1 16-06-2011 16:54:40

Confused consumer —2. Act: quality versus price

Important purchase criteria for Horst Köhler customers are: low prices and transparency. Forty types of oil led him to unnecessary decisions: "But tell me, why are you doing this? I'm going to go crazy! I mean, I'd rather go to Aldi!" Horst Köhler singles out Aldi as a favorite shopping destination and sees deep price reductions as exceptional proof of achievement. A supermarket worker is skeptical of the customer's view of a fixed price and points to differences in quality: "No, well, I think you should be able to choose, different qualities determine what's on offer." The customer responds by saying that only quality food is sold in the retail store - that should be a concern

Handpicked high quality food and great advice or especially cheap

Article? Controversial issue addressed by supermarket worker Martina Schuster and customer Horst Köhler in the second part of the performance 'Confused Consumer'.

customer Horst Köhler and supermarket employee

Martina Schuster talks about purchase criteria

FINE FOOD + DRINKS SYMPOSIUM

Peter Vetter GmbH

Am Marina 2 • 77694 Kehl

Käpplein organic farm

At the telecommunication tower 6 • 68753 Waghäusel

company with

www.landgard.de

110506 Landgard Anzeige_rz.indd 1 06.05.11 14:35

so don't give it. However, he is not sure. Martina Schuster agrees with his statement, but again points out the differences in product quality: for example, quality can be determined by processing or taste. "What about the taste?" answers Horst Köhler and immediately returns to Aldi's strengths: "Well, Aldi is known for offering the best products at the lowest prices. I feel in good hands there, everything is great there."

Horst Köhler is also confused by private labels that are said to be of the same quality, but are significantly cheaper than products of comparable brands: "Well, that completely confuses me, why do you do that?" Martina Schuster explains private label production

with the aim of gaining trust: "From the commercial side, we also want to be a brand for you." According to the supermarket employee, that trust is increasingly being lost due to constant price reductions. Moreover, more and more people are realizing that price alone is not the deciding factor. Trust and reliability seem to be much more important to consumers.

Finally, the supermarket employee looks at the competitive situation between brands and private labels and returns to the question of trust: "If brand manufacturers suddenly put only 400 grams in a 500 gram package without major announcements or declarations of the amount of caramel additives in the coffee must, they are first determined by the court,

Peter Vetter GmbH

Am Marina 2 • 77694 Kehl

Käpplein organic farm

At the telecommunication tower 6 • 68753 Waghäusel

company with

www.landgard.de

110506 Landgard Anzeige_rz.indd 1 06.05.11 14:35

The real homeland is coming

• fresh local Bavarian juices • Auslese quality for more than 80 years • inspires quality-conscious customers - not only in Bavaria!

www.wolfra.de

RZ_Anz_Sympozij_210x140.indd 1 11.04.11 08:31

then customers become suspicious. Manufacturers must be very careful not to lose the trust of consumers.”

The customer is impressed by Martina Schuster's statements and adds: "I have often watched tricks being used on TV, and recently I saw this ZDF program: WISO! They even have their own detective who follows things." "But you don't need it for anything," was the answer of the supermarket employee. You can always turn to her with questions. Everything indicates that the customer Horst Köhler will take advantage of this offer: "Then I invite you for a cup of coffee - but of course without caramel additives..." .

Bathroom

Oh yeah

by a

26776Borco_Cofain_Az210x280.indd 1 22.07.11 16:07

The power of media in food and drink

bWerner D. Prill Sr. Opoczynski, what do you think is the power of the media?

bMichael Opoczynski My first provocative statement: the power of the media is almost zero.

bWerner D. Prill But you get to the bottom of things, you complain - that's also the media's job. The difficulty is that such claims are inflated by the media without any response from the food industry.

bMichael Opoczynski Spreading good news is not one of our jobs. We are journalists, not PR or advertising. However, this does not mean that we consistently maintain the public interest. However, if something goes wrong or a scandal emerges, we have to investigate and publish it. However, this is always done on a professional level: the situation is first carefully investigated before reporting it if necessary. We come across a pure army - unlike social networks, facebook or blogs that are gaining more and more influence.

bWerner D. Prill Does the ZDF economics department also use internet articles?

bMichael Opoczynski Of course, we also search the Internet and review contributions on portals and other platforms. But what I want to emphasize first of all, in the future the industry will be increasingly influenced by new media. If I may give an example? Greenpeace, a guerilla organization that does not always act fairly, attacked the product on a KitKat fan page: One percent of palm oil in KitKat destroys rainforests

Michael Opoczynski Moderator of WISo-magazine and editor-in-chief Economy, ZDF

Bathroom

Oh yeah

by a

26776Borco_Cofain_Az210x280.indd 1 22.07.11 16:07

FOR THE PERSON

The well-known WISO moderator, born in Berlin in 1948, first took over in 1972 as an assistant to SpD politician Hans Matthöfer. ZDF. Opoczynski first worked there as a reporter in the ZDF regional studio in Wiesbaden, before joining the ZDF editorial staff as an editor in 1986. From 1991 to 1992, he headed the ZDF editorial office "Documentation and reporting", and since October 1992 he has been the moderator and editor-in-chief of the most successful business magazine of German television - WISO.

FINE FOOD + DRINKS SYMPOSIUM

and endangers orangutans, the argument goes. The manufacturer's response: They removed Greenpeace from the site - with the result that millions of friends of the brand suddenly became enemies. This example impressively shows that the industry has to deal with new media differently: communication, openness and allowing criticism are important requirements.

bWerner D. Prill So why do the media prefer to listen to Udo Pollmer, Thilo Bode or Greenpeace?

bMichael Opoczynski If Greenpeace points out something wrong, we will investigate further. At the same time, we want to know the point of view of the other side - usually unsuccessfully. We don't even have inter-

check out another live statement from a company spokesperson, just a skinny two-sentence email denying everything. The viewer interprets this restrained attitude as an admission of guilt. That's why I want more openness, more offensiveness.

bWerner D. Prill Assume the following situation: a television crew conducts an interview with a manufacturer who honestly answers all questions in almost two hours of footage. At the end is a three-minute feature that reflects only the negative statements of the manufacturer. Does this correspond to reality?

bMichael Opoczynski Yes, unfortunately. however it works

DISCOVER YOUR SOURCE.

Natural mineral water from the depths of the Black Forest. With a natural fruit flavor and no sweeteners. You have never experienced water like this before!

Download your Vitrex app for iPhone® at vitrex-wasser.de/appiPhone is a registered trademark of Apple Inc.

More information at www.vitrex-wasser.de

pink smoothie with real fruit (raspberry - banana)

Edition 10/2010

very good

it is a negative aspect of our industry. Good journalism gets people talking, brings out the pros and cons, reveals what's being shown in the article.

bWerner D. Prill What advice would you give the industry? How should she enter into a dialogue with the media?

bMichael Opoczynski I think it is crucial to get answers to critical questions. My general wish: don't close the door!

bWerner D. Prill I spoke with Stephan Grünewald about trust and the crisis of trust. Do you share the opinion of Mr. Grunewald?

bMichael Opoczynski I don't think there is general disorientation and concern. Instead, I see a distortion of reality: the ideals presented to us in markets and advertisements cannot be implemented in everyday life. Often we simply don't have time for delicious, filling food. The situation of trust, or brands that can be trusted, seems to me to be much more important.

bWerner D. Prill Returning to the topic of Facebook & Co.: Should commerce and industry be involved in this area? And if so, how?

bMichael Opoczynski I recommend all companies to actively participate - with a

website on the internet. Correct handling of means of communication is of fundamental importance, as well as constant updating of the site.

bWerner D. Prill This is your first time at the symposium. your first impression?

bMichael Opoczynski Impressive event, huge, which I imagined much smaller. I also appreciate the openness to other industries, that you meet not only experts, but also people from outside the industry – like me. This shows strong confidence.

bWerner D. Prill Thanks for the informative discussion.

The Confused Consumer - Act 3: What's Happening in Our World?

The customer has a ready explanation for the general astonishment: "Yes, come on, this is driving you crazy - I'm thinking first of all of Horst Köhler, our former federal president, who resigned. Then the respected Defense Minister Guttenberg resigned, who filed charges of forgery, there you can really gain confidence, can't you?

But reliability is not only questioned from a political point of view: "Let's take this supermarket, do you think we can trust them?" Unwillingness to communicate in the food industry is treated as a fundamental problem: "Daily abuses are

Two clans, Vera Hünfeld and Thomas Breuer in a supermarket

Insecurity, lack of models, scandals - this is discussed in the last part of the stage performance

two clients on issues of trust in politics, society and commerce. During the conversation, questions arise that are not easy to answer: Should we really be worried about the currency? What is happening in our world? Who or what can you still trust today?

FINE FOOD + DRINKS SYMPOSIUM

PVP 1,99 5 3

NEW! AB May 2011

More sales in the family!

Erasco's family soups are delicious for the whole family!

3 The retailer is 100% responsible for determining the final consumer price. Campbell's Germany only provides free price advice.

✓ Attractive thematic positions with a special display! ✓ Introductory promotion with coupon in each can for 1 free ticket to great leisure experiences!

NEW EDITIONS:

1 Font: GFK Household Panel, prije. 09 - set. 10,

Range of customers in % in the category Stews/Wet soups.

2 Source: Independent Market Research Institute, October 2010.

GREAT SALES SUPPORT: ✓ Popular flavor:

Types that families love!1

✓ Attractive offer:

Erasco dobre quality za

family price!

✓ High consumer acceptance:

Up to 81% willingness to buy

after tasting the product!2

The good thing about it is the good thing about it.

More rotation More rotation More rotation More rotation More rotation More rotation More rotation More rotation More rotation More rotation More rotation More

Erasco_Familiensuppen_AZ_210x280_RZ_110411.indd 1 12.04.11 09:18

PVP 1,99 5 3

NEW! AB May 2011

More sales in the family!

Erasco's family soups are delicious for the whole family!

3 The retailer is 100% responsible for determining the final consumer price. Campbell's Germany only provides free price advice.

✓ Attractive thematic positions with a special display! ✓ Introductory promotion with coupon in each can for 1 free ticket to great leisure experiences!

NEW EDITIONS:

1 Font: GFK Household Panel, prije. 09 - set. 10,

Range of customers in % in the category Stews/Wet soups.

2 Source: Independent Market Research Institute, October 2010.

GREAT SALES SUPPORT: ✓ Popular flavor:

Types that families love!1

✓ Attractive offer:

Erasco dobre quality za

family price!

✓ High consumer acceptance:

Up to 81% willingness to buy

after tasting the product!2

The good thing about it is the good thing about it.

More rotation More rotation More rotation More rotation More rotation More rotation More rotation More rotation More rotation More rotation More rotation More

Erasco_Familiensuppen_AZ_210x280_RZ_110411.indd 1 12.04.11 09:18

not everything has to be right. But have you ever heard of it?

According to both clients, companies must finally position themselves to create real trust. However, trust also requires a certain credibility, which some traders lack due to unfair working conditions. However, one should always keep positive examples in mind: "When you think of Götz Werner from dm - I think he's a role model, don't you?" "That's right! Dirk Rossmann and Klaus Hipp also come to mind, with whom everything is fine. And now let's go to EDEKA, REWE, Globus, Hit and Real - just to name a few..."

“I think they have realized that and are working to improve.

I think they're taking us more and more seriously, aren't they?' 'Yes, then they could talk to us openly and honestly! Our

advise and whet your appetite! Because we want to eat and drink well!"

In accordance with progress and tradition, Lenz Moserin vinifies high-quality wines in one of the most modern wineries in Europe. As the leading Austrian winery, LenzMoser has been leading the Austrian wine market in Germany for many years.

-Austrian oilseed rape contract -chische

construction is carefully processed and is guaranteed GMO-free. In Germany, Rapso is the absolute market leader in the rapeseed segment, with above-average turnover and high commercial margins.

is the wine of Austria

VOG Njemačka, Rheinstrasse 32, D-64283 Darmstadt, tel. 0049 61 51/17 25-0, fax 0049 61 51/15 10 22 email:[email protected]

E&T Symposium 07_11_F_Layout 1 20.07.11 22:12

(H)unique

HJ Heinz GmbH • Liever Str. 23b • 40476 Düsseldorf • Tel. 0211-960 766 355 • Fax 0211-20 49 097 • www.heinzketchup.de

*What

You you

nab

agony

ges

March

kfo

rsch

jong

insta

on ide

, 201

0.**

What

place: no

then

ha, L

EH+

, Tom

ate

district

opa,

zin

, MA

December

. 201

96% brand awareness*

Original from 1869

Added value with number 1**

Leader in innovation and quality

Premium prices add value

A great grilling experience at the POS

21102433_ANZ_210x280.indd 1 15.6.2011. 13:13:05

(H)unique

HJ Heinz GmbH • Liever Str. 23b • 40476 Düsseldorf • Tel. 0211-960 766 355 • Fax 0211-20 49 097 • www.heinzketchup.de

*What

You you

nab

agony

ges

March

kfo

rsch

jong

insta

on ide

, 201

0.**

What

place: no

then

ha, L

EH+

, Tom

ate

district

opa,

zin

, MA

December

. 201

96% brand awareness*

Original from 1869

Added value with number 1**

Leader in innovation and quality

Premium prices add value

A great grilling experience at the POS

21102433_ANZ_210x280.indd 1 15.6.2011. 13:13:05

How can the industry contribute to greater customer loyalty?

FOR THE PERSON

Dutchman Harry J.M. Brouwer started his professional career in 1983 at Bestfoods in Utrecht, where he held various positions in sales and marketing. This was followed by activities in Hong Kong, Ireland and the USA before Harry Brouwer joined Bestfoods Benelux in 1998 as Marketing and Sales Director. From 2001 to 2004, as business director of Culinary & Impulse, he was responsible for the Knorr, Mondamin, pfanni and BiFi brands, among others. Since 2009, he has been the CEO of Unilever in Germany, Austria and Switzerland.

Focus on the customer, quality, perfection: this is how Unilever boss Harry J.M. Brewer

in his speech he talks about the conditions and measures for sustainable customer loyalty.

Focus on the customer In his presentation, Harry J. M. Brouwer paid special attention to the interests and concerns of consumers. More shopping pleasure and satisfied and loyal consumers are the central task of trade and industry: "We just have to roll out the red carpet again for the customer," says the head of Unilever. This goal can be achieved by conveying satisfaction in a tangible way - right where it happens, at the point of sale. The focus should always be on a unique combination of brand, category and place of purchase. Ultimately, according to Brouwer, each location must have distinctive features in order to highlight its uniqueness as best as possible.

Shelf Availability as a Decisive Factor Another focus of Brouwer's argument was the topic of online storage.

shelf availability, i.e. H. constant availability of certain products on the supermarket shelf. Brouwer defined ready-to-use availability as one of the simplest measures to achieve quick, efficient and constant earnings. He criticized the lack of more immediate implementation, describing it as a missed opportunity – for special shopping experiences and sales generation.

More quality, less price wars Shifting the focus from price to quality – another important concern that Harry J. M. Brouwer expressed during his presentation. At the same time, he demonstrated the possibilities of implementation: individualized products, tailor-made marketing strategies and communication measures. Known success factors such as optimal variety or perfect positioning and presentation of articles must also be monitored and expanded. In order to achieve these goals, Brouwer needs good cooperation between industry and retail - and he referred to Unilever's joint activities with EDEKA and REWE, which are linked by an exclusive partnership,

Harry J.M. Brouwer President Unilever D-A-CH, Unilever Deutschland GmbH

We have to tell the customer

only red again

Roll out the mat!

FINE FOOD + DRINKS SYMPOSIUM

customized offers managed to achieve lasting customer loyalty.

Growth through innovation, fascination, perfection During his presentation, Brouwer spoke about the topic of growth and emphasized the importance of innovative impulses. But the Unilever boss also described fundamental aspects such as the layout of the retail space as a decisive success factor for growth and efficiency. To substantiate this, he used an example from practice: together with his colleagues, he conducted various tests

it is carried out with the aim of improving the visual appearance of sales premises. A clear increase in the volume after the end of the tests confirmed Brouwer's opinion: the appearance of sales areas has a great influence on the purchasing power of customers.

As a special practical measure to encourage growth, he also mentioned the push system, in which individual packages are automatically moved forward, so that unwanted openings are not created. The push system is therefore a simple means of significantly increasing efficiency.

He also emphasized coordinated speed and precision in all actions: for example, advertising and delivery of goods must always be closely coordinated.

He sees perfection – or as Brouwer put it: excellence – as a general guideline for optimally meeting demand for growth, earning capacity and customer satisfaction.

On the one hand, in a final appeal to industry and trade, Brouwer once again emphasized the importance of productive cooperation between industry and trade: "Let's convince our customers with cooperative and creative solutions." I believe that this is the only way we can create greater successes together. ”

FINE FOOD + DRINKS SYMPOSIUM

Better breeding and feeding = better meat.

Hans Adler OHG - www.adler-schinken.de

Region Baden-Württemberg Short transportation routes GMO-free animal feed Keeping animals in straw Tasty and soft

RZ_AZQvo_210x280.indd 1 30.08.10 12:04

bLionel Souque During my career at REWE, I was mostly involved in projects that did not adequately solve customer problems. The focus has often been on administrative and procedural issues, which are undoubtedly also important. However, we must pay the greatest attention to customers, employees and goods. Ultimately, we want to make sure customers see REWE as their preferred shopping destination.

bWerner D. Prill It is widely believed that people in France generally invest more money in good food and drink and that they value quality and pleasant food more. Customer service is also certified as top quality. As a resident of France, do you agree with these statements and can you make a comparison with Germany?

bLionel Souque In my opinion, the French place more importance on food and drink. This is certainly true. The claim that French trading companies take care of their customers more intensively than German ones

the country is a case, but I can't confirm that. In any case, Germany can be described as a country of discounters - in contrast to France, where self-services dominate with retail areas of up to 15,000 square meters and huge fish and meat departments.

Better breeding and feeding = better meat.

Hans Adler OHG - www.adler-schinken.de

Region Baden-Württemberg Short transportation routes GMO-free animal feed Keeping animals in straw Tasty and soft

RZ_AZQvo_210x280.indd 1 30.08.10 12:04

The consumer is at the center of the store - does that bother?

bWerner D. Prill Sr. Souque, for our event we chose the theme "Desire or Frustration in Shopping?". Based on this, my question is: are clients the focus of REWE - or do they tend to get in the way?

With skill, wisdom and a touch of charm, Lionel Souque commented on topics such as

desire for consumption or purchase and accurately outlines the tasks and challenges of REWE Markt GmbH.

FOR THE PERSON

Lionel Souque joined the reWe group in 1996, initially in a managerial position in the international penny discount chain. From 2001, he will be responsible for the marketing and sales of the euro-Billa. From 2002 to 2006, he served as CEO of ReWe Group Italy before being appointed CEO of Euro-Billa in 2007. As managing director of reWe Markt GmbH, he has been responsible for supermarkets and hypermarkets in Germany since 2009. Lionel Souque has been a member of the management board of reWe Group since July 2011.

Lionel Souque, reWe Group

Largest

Attention

We should

customers, employees

feed and goods

give a gift

FINE FOOD + DRINKS SYMPOSIUM

HERO OF THE BARBECUE

ARE YOU A BARBECUE HERO? Participate and win at www.grillhelden.de

HERO OF THE BARBECUE

ARE YOU A BARBECUE HERO? Participate and win at www.grillhelden.de

This of course has a positive effect on purchasing behavior. There are other differences in loyalty: customer loyalty is stronger in France than in Germany – mainly because German consumers are more price-oriented.

bWerner D. Prill When you returned to Germany two years ago, you set yourself the goal of changing some structures and becoming more customer-oriented. How did you do then?

bLionel Souque In order to achieve the set goals, it was first necessary to find out the opinion of the customers. Since the regular customer surveys were positive, as expected, we expanded the surveys and interviewed a total of 20,000 German consumers. Customer satisfaction, purchasing behavior and purchasing behavior were central to the surveys. The results were quite disappointing. Especially in the area of "fruits and vegetables", customers have made it clear to us that we need to improve.

bWerner D. Prill How do you rate REWE's sales lines? It was REWE for that matter

correctly configured in recent years or was there a need to change?

bLionel Souque Contrary to the past, our general target will be all segments

occupy - both wholesale markets with an area of more than 3,000 square meters, as well as small shops, such as the first branch "REWE to go" that we opened in the center of Cologne. You want the concept of these grocery stores

skilled

advice my friend

reality or

availability

Products

basic services

primary

Guaranteed

it has to be like this."

FINE FOOD + DRINKS SYMPOSIUM

will prevail in Germany cannot yet be predicted. With smaller stores, we take into account future trends such as urbanization and the increase in the number of individual houses. The social status of supermarkets will rise, so I see a strong presence in city centers as an important future trend.

bWerner D. Prill How does REWE actually communicate with customers?

bLionel Souque Our communication measures include all classic media, but also campaigns on Facebook or Twitter. However, communication between buyers and sellers is much more important. skilled

Advice, courtesy or product availability are basic services that must be guaranteed as a priority.

bWerner D. Prill Can you tell us what customers can expect from REWE in the future?

bLionel Souque Our job is to advance online and see if concepts like those successfully implemented by the British company Tesco can also be implemented in Germany.

Freshly! Spicy!

Hungarian!

A new temptation for all peanut lovers: fresh and delicious Hungarian picos with peanuts!

www.intersnack.dewww.funny-frisch.de

More growth More growth for your nut rack!for your nut rack!

TV presence

■ deliciously crunchy peanuts - irresistible!

■ Hungarian premium spices guarantee numerous attempts and repeated purchases

■ strong support for TV and sampling

We want

friendly, fresh,

regional e

responsible

prevent ours as well

keep focusing on

lay innovations.

bWerner D. Prill Finally, a question: what unique selling points can you identify for REWE?

bLionel Souque Since REWE is in the middle price segment, we have to present ourselves in a different way than discounters. We want to act friendly, fresh, regional and responsible and stay focused on innovation: cash withdrawals at checkout, iTunes products in the supermarket and opening hours until midnight - innovations that REWE first started with.

bWerner D. Prill Thanks for the interview.

Freshly! Spicy!

Hungarian!

A new temptation for all peanut lovers: fresh and delicious Hungarian picos with peanuts!

www.intersnack.dewww.funny-frisch.de

More growth More growth for your nut rack!for your nut rack!

TV presence

■ deliciously crunchy peanuts - irresistible!

■ Hungarian premium spices guarantee numerous attempts and repeated purchases

■ strong support for TV and sampling

Fill a highball glass with ice

Punter op BACARDI Pina Colada

garnish with fresh pineapple

BACARDI Pina Colada. Perfectly blended, ready to enjoy:

BAG

by a

sim

s FL

he is

Constantly

sbild

sram

d nee

acquire

anger

gate M

ver

n of

open

combi &

Come on

society

Lim

quoted

Responsible consumption from the age of 18.

Finally here! Cocktail and convenience:

Very high willingness to buy with > 75%**

Growing segment: the growing trend of convenience and the increasing importance of cocktails

An innovative premium product: additional potential with a classic spirit

Profitability: BACARDI Piña Colada offers an attractive commercial margin

Investments in media and promotion create awareness and incentives to buy

** Source: F&B Marketing Research, Quantitative Product Test, August 2010, n=221.

TMA316_PiCo.indd 1 21.03.11 14:00

w.r

.cc

Enjoy pure pleasure.

Exclusive exotic: Happy Day

Pineapple coconut! The perfect Pina Colada treat,

pure as juice or for mixing exotic cocktails 100% fruit without added sugars.

1103_HD_Fines Essen+Trinken_210x280 31.03.11 22:54 stranica 1

w.r

.cc

Enjoy pure pleasure.

Exclusive exotic: Happy Day

Pineapple coconut! The perfect Pina Colada treat,

pure as juice or for mixing exotic cocktails 100% fruit without added sugars.

1103_HD_Fines Essen+Trinken_210x280 31.03.11 22:54 stranica 1

Discussion "Desire or frustration when buying?"

bWerner D. Prill Sr. Brewer, do you agree with what mr. Did Souque say in the interview from the industry point of view? Would you agree?

bHarry J. M. Brouwer In my opinion, four to five years ago, consumers hardly distinguished REWE or EDEKA. Since then, a lot has changed and great strides have been made. There is still room for progress, especially in the practical implementation of measures. We can learn a lot from other sectors here.

bWerner D. Prill At the last Sugar Loaf in Berlin, the main topic was: competition law or cooperation between trade and industry. How far can and should it go? and where do you see

after an enlightening exchange of views between Lionel Souque and the moderator

Werner D. Prill, the round of negotiations was expanded with the head of Unilever, Harry JM Brouwer.

Possibilities of better cooperation between trade and industry?

bHarry J. M. Brouwer The main goal must be the joint development of strategies, the best possible use of potential and the more effective implementation of innovations. After all, our job is to encourage customers to make sustainable purchases.

bLionel Souque I see good opportunities for cooperation in joint marketing actions and campaigns that we managed to implement several times in the past year. Together with Procter, we organized a big campaign for the World Cup and distributed 100 million tickets to children in REWE.

Harry JM Brouwer (Unilever Germany) and

Lionel Souque (reWe group)

FINE FOOD + DRINKS SYMPOSIUM

We cook hits! Bahlsen's recipes for success

Innovative and rectangular Leibniz Country Cookies and full and delicious Bahlsen Cookies inspire with their own composition and unique taste.

1103124_FH_Cookies_210x280_RZ.indd 1 29.03.11 10:27

We cook hits! Bahlsen's recipes for success

Innovative and rectangular Leibniz Country Cookies and full and delicious Bahlsen Cookies inspire with their own composition and unique taste.

1103124_FH_Cookies_210x280_RZ.indd 1 29.03.11 10:27

own brands

are bad

an important success

factor za

supermarkets.

LiOneL Group Souque reWe

bWerner D. Prill No matter what industry and trade do together - how do you keep a customer buying from a company? What are the opportunities to sustainably build or increase customer loyalty?

Harry J.M. Brouwer First you need to get a nuanced and accurate picture of the relevant figures and data. The focus here is on researching sales potential in the appropriate category and place of purchase. You can then discuss and decide on possible improvements. What is certain is that our customers buy only 20 to 30% of REWE's products.

bLionel Souque Exchanges with suppliers can also be useful: how to improve? What does that mean

be available to increase sales – especially in certain segments like pet food?

bWerner D. Prill The question that arises when you sit down with a major food retailer and a major brand manufacturer is: How do you view the issue of brands - private labels? And what do you think the trade is increasing

produces its own products, also for the premium sector?

Trademarks bHarry J.M. Brouwer promotes competition and at the same time encourages us to be even more innovative, to initiate new projects and develop competitive product concepts. Despite the increasing number of own brands, also in the premium segment, there will still be a certain brand preference. With strong brands, customers trust the quality and are willing to pay a certain price.

bLionel Souque Own brands are a very important factor in the success of supermarkets and therefore this area should be further promoted.

bWerner D. Prill Let's get to the important point: the team. what happened

FINE FOOD + DRINKS SYMPOSIUM

www.bernbacher.de

Bavarski originali.

110052_BB_Anz_Symposium_RZ.indd 1 14.03.11 11:10

www.bernbacher.de

Bavarski originali.

110052_BB_Anz_Symposium_RZ.indd 1 14.03.11 11:10

Have you changed in terms of staffing, planning, training, education and training?

bLionel Souque What we have seen more and more in recent years: the number of applicants is declining and it is becoming increasingly difficult to get young people excited about working in retail - not least because it is a demanding job, combined with getting up early and working. That's why it's even more important to provide an interesting work environment with enough career opportunities. And this is where I see the great strength of the sector: in retail, young people can quickly advance up the career ladder and take on managerial responsibilities.

bWerner D. Prill As we have seen in the theater production, conversations between buyers and merchants are often contentious - with the difficulty of not being able to give the buyer a satisfactory answer. How do you prepare your employees for those customer meetings?

bLionel Souque To teach our employees, from cashiers to branch managers, how to deal with customers properly, we offer a large number of courses, including specialized training in product presentation or nutrition.

bHarry J. M. Brouwer However, the subject of nutrition should not only be dealt with in education or training, but increasingly become a subject in schools - there is much to catch up on. However, special attention should also be paid to the image of our industry: how to transfer the benefits of food trade to the outside world? What can be done to improve the image? I see these problems as an important joint task for the successful future of the food industry.

bWerner D. Prill It was a very pleasant conversation. Thank you.

special

attention must

also in the picture

our industry

are placed.

Harry JM BrOuWer Unilever Deutschland GmbH

FINE FOOD + DRINKS SYMPOSIUM

1 trained look

0,0 ends

Maturation time 4 weeks

Pivovar Harald Biewer

We don't look at the clock, we look at the calendar. Unlike some others, we give ours

a whole month of beer to mature in peace. And yet we are each of them

the second with passion for our beer. All for now:

PARTICIPANTS

Harry J.M. Brouwer President Unilever D-A-CH, Unilever Deutschland GmbH

Peter Engel, Chairman of the Supervisory Board, Engel & Zimmermann AG

Stephan Grünewald, Psychologist and Director, Rheingold Institute for Qualitative Market and Media Analysis

Carsten Koch Administrative Director, eDekA Handelsgesellschaft Nord mbH

Michael OpoczynskiWISo-moderator of the magazine and editor-in-chief for business, ZDF

Lionel Souque General representative and board member of the reWe Group, General Manager of reWe Markt GmbH

DIE TO MODERATION

Werner D. PrillSymposium Fine Food + Drink e.V.

bWerner D. Prill Sr. Engel, as a member of the supervisory board of Engel & Zimmermann, you mostly deal with communication, you are, so to speak, an intermediary between the company and the public. Let's look at communication in the food industry: where do we need to break new ground or improve existing structures?

bPeter engel The fundamental problem in the industry is great disloyalty and lack of mutual solidarity - both in the market and in communication. The competition is such that when food scandals occur, contestants are treated with glee. Instead of a common strategy, showing courage and maintaining the reputation of the industry, the battle is uphill: support for NGOs, pesticide campaigns and even criminal charges. For anything to change, there must be solidarity between industry and commerce

del rule - towards a common goal in communication policy. The industry simply does not have the courage to communicate. Added to this is the hysteria of the media and consumers, who turn food problems into alleged scandals.

bWerner D. Prill Sr. Opoczynski, lack of solidarity, lack of common communication - these are the main criticisms of Mr. Angel. In our joint conversation, you criticized the food industry's unwillingness to communicate. What exactly do you expect from the industry to change?

1 trained look

0,0 ends

Maturation time 4 weeks

Pivovar Harald Biewer

We don't look at the clock, we look at the calendar. Unlike some others, we give ours

a whole month of beer to mature in peace. And yet we are each of them

the second with passion for our beer. All for now:

Roundtable: "What can business and industry do to increase customer satisfaction?"

Lionel Souque, Harry JM Brouwer, Werner D. Prill, Carsten Koch, Stephan Grünewald, Peter Engel, Michael Opoczynski

industry

it's just missing

from the courage to

communication.

Peter Engel & Zimmermann AG

FINE FOOD + DRINKS SYMPOSIUM

The right partnership is the basis of success.

Being successful together is an established value

Fair exchange of opinions and donations

consider important. With passion and top performance

VION is expanding into new markets, now and in the future

Delete. It gives you the confidence that you are strong

have partners by your side.

www.vionfood.de

110419_Display_Agriculture_210x280_mn.indd 1 19/04/2011 15:34:02

The right partnership is the basis of success.

Being successful together is an established value

Fair exchange of opinions and donations

consider important. With passion and top performance

VION is expanding into new markets, now and in the future

Delete. It gives you the confidence that you are strong

have partners by your side.

www.vionfood.de

110419_Display_Agriculture_210x280_mn.indd 1 19/04/2011 15:34:02

bMichael Opoczynski If there are critical reports, for example about incidents involving dioxins or antibiotics in meat, then I expect an explanation - and the argument: We made a mistake, but we'll fix it, would be a possible response. Unfortunately, I rarely get a clear yes or no.

bWerner D. Prill Do you agree with the above statements, Mr. Cook?

b Carsten Koch. I think that inexperience in dealing with the media, as well as fears in commercial and industrial companies play an important role in the topics we have discussed so far. Hence the prudent behavior of the sector. The media world is quite strange to me. Even the little experience I had so far did not encourage me to intensify my contacts with the media.

bWerner D. Prill Sr. Grünewald, what conclusions do you draw from the previous statements?

bStephan Grünewald From my point of view, the discussion reflects that we are often faced with a kind of double standard when it comes to nutrition. We also find these contradictions in research: people strive for ideal and harmonious conditions in terms of nutrition - despite the certainty that reality presents a different picture. That's exactly why we long for a scandal: with a scandal, reality comes to the surface and we expect a cleaning storm - better let the industry think about it.

bWerner D. Prill Sr. Brouwer, a company with a big brand, naturally has a big responsibility. What do you experience in communication with consumers? that's right

A scandal, actually a cleaning storm?

Harry J.M. Brewer Tough question. What catches my eye again and again: in the media, sensationalism is often in the foreground, and the consumer is not given a complete picture of information. This of course has a detrimental effect on the image of our industry.

bWerner D. Prill Does the scandal clear things up, Herr Engel?

bPeter Engel Before answering this question, it is necessary to first define: what is a real scandal, and what is an artificially created scandal? As I see it, when it comes to nutrition issues,

too hysterical. Before reporting anything, it is necessary to examine the situation carefully.

bStephan Grünewald What struck us about Scandal: there is a choreography to Scandal. After the initial wave of indignation, shifts in consumer behavior are visible. But basically, people are unwilling to change their behavior – and after four to six weeks, they go back to their old eating patterns. However, consumers are waiting for the industry to wake up, government and media scrutiny — so they can continue their old eating habits without hesitation. Therefore, it can be useful for consumers to clarify the scandal from time to time.

FINE FOOD + DRINK Symposium

MINE

CMY

AZ_Symposium_ 210x140.pdf 1 28.03.11 12:59

bWerner D. Prill Let's summarize what has been said. satisfaction or frustration

to consumers through different channels: through applications, counter-statements, sector representatives. And frustration arises especially when the industry does not communicate, does not take a stand. That is why it is important to start here, that is, to create greater transparency for consumers through active communication. Now we come to the special entry we have prepared for today's event-

a.m. At an upcoming conference at Witten University, we asked people in the audience about a variety of topics. We would like to show you the result in the video below. First topic: "Shopping satisfaction and frustration". Voices from the film on the topic "desire to buy and frustration":

alfred T. ritter, alfred ritter GmbH & Co. KG: The frustration of buying

food? When you can't find anything good. And the desire? All you really need to do is go to a nice weekly market. That's all you have to say about it! People just sell delicious things for little money. That's amazing!

consumers

but I hope so

this industry

scholarship.

STePhan GrüneWaLD rheingold institute za kvalitetu

Market and media analysis

MINE

CMY

AZ_Symposium_ 210x140.pdf 1 28.03.11 12:59

Norbert Barfuss, ViOn Food Group: Since we are in England, Holland and

equally active in Germany, we know of successful examples of reaching consumers abroad – also related to socially relevant topics such as animal welfare or CO

2. That power

Albert Heijn with the Better Life program, whose conceptual solution involved animal protection organizations, including non-governmental organizations. That's what Tesco is doing, that's what Asta in England is doing with the Help the Big program. Well, I think it is possible to reach consumers with transparency and the involvement of NGOs and consumer associations - and raise awareness of the necessary aspects.

Ph.D. ingo Stryck, WieSenHOF Poultry Agency GmbH: I believe it is frustration

many consumers caused by external influences; for example, if there is an argument about what to eat. It causes frustration and I can only say: yes, we all have to do our jobs.

Paul Söbbeke, Dairy Söbbeke GmbH: Where does the frustration start? Frustration occurs when I face obstacles

I have to overcome myself to get the products that I want to buy at a certain time and that I want to buy. Barriers to trade, price barriers - this is certainly a frustration in the food industry that sometimes puts desire on the back burner.

New and unique: Pretzel Delight ready to freeze; just reheat briefly - do not defrost, do not reheat!

We bake the favorite German pretzel!

Popular perennial favourites: pre-cut dough pieces for always beautiful baking results! Popular perennial favorites: pre-cut single-serving dough pieces

our peppers

Innovation in food retailing

New and unique: ready-made pretzel delight

New and unique: Pretzel Delight ready to freeze; just reheat briefly - do not defrost, do not reheat!

We bake the favorite German pretzel!

Popular perennial favourites: pre-cut dough pieces for always beautiful baking results! Popular perennial favorites: pre-cut single-serving dough pieces

our peppers

Innovation in food retailing

New and unique: ready-made pretzel delight

Michael Radau, SuperBioMarkt AG: I believe it is the experience of the shopping world

makes you laugh, causes fun. Frustration is when I just find food or just have a product that I have to buy. If we can create worlds of shopping experience, we will also find consumers who want to shop there.

bWerner D. Prill What struck you about these statements?

bStephan Grünewald Lust and frustration go hand in hand. In our wellness society we find a nutritional paradise, but at the same time there is an awareness of the opposite:

times, the Third World, hungry people. Therefore, satisfaction in our society is always accompanied by remorse.

bWerner D. Prill Sr. Koch, given the contributions presented: How can we effectively reach customers? What do we need to change so that customers want it?

bCarsten Koch What struck me in the statements: Frustration was the first to be reported - a typical German perspective. Only one contribution was about the pleasure and joy of good food. I think only a small part of German consumers can enjoy eating. This is exactly where it is important to start in order to achieve sustainable success.

Consumers need to be seduced - through tastings or attractive product presentations. Food should just be fun, make people crave it - in a way that makes the consumer's mouth water.

bMichael Opoczynski The impression from the film that satisfaction can only be had with fresh organic products is, in my opinion, unsustainable. We also have to admit that buyers of industrial products are happy with their purchase choices. Therefore, satisfaction and frustration cannot be clearly defined for each individual.

bWerner D. Prill The topic of sustainability is becoming increasingly important in the food industry. What do you think about this concept, Mr. Opoczynsky?

bMichael Opoczynski I don't think sustainability is a topic that the majority can win. Therefore, most consumers are not ready to pay a higher price for environmentally friendly products. The same applies to industry and commerce: few companies invest in a sustainable concept because it entails higher costs.

bWerner D. Prill Sr. Souque, are consumers willing to spend more if a company is presented to the outside world as sustainable?

You should

the consumer from within

tempt -

nutrition of the sea

just have fun

to give pleasure.

handelsmaatschappij CarSTen KOCH edekA

noord mbH

FINE FOOD + DRINK Symposium

anzeige_symposium_feines_essen_u_trinken.FH11 Seg 19 de April 10:35:02 2010. Stranica 1

test print

C M Y CM MEU CY CMY K

bLionel Souque I don't have the impression that consumers value sustainability enough. In addition, the average consumer often does not have a precise idea of what the term means. In the long term, however, sustainability must also be profitable – not only for customers, but also for the company.

bWerner D. Prill How to Live Sustainability, M.Sc. cook? And do you think that customers see EDEKA as a sustainable company?

bCarsten Koch Everyone talks about sustainability and today there is almost no company that does not refer to its environmental or social commitment. It just lacks credibility. Sustainability is increasingly becoming a buzzword to which all companies have dutifully committed themselves. when needed

Sustainability can be much more than a fashion label. EDEKA has been dealing with this for many years and was active in this field before this trend became widespread. For example, we contract with agricultural producers based on certain quality standards to ensure safe sales or we are involved in animal welfare. We've been moving in that direction for some time now – and that's why I'd like EDEKA's customers not to see sustainability as an afterthought. And I think we conveyed a lot of credibility in that regard.

bWerner D. Prill Topic "factors influencing buying behavior" - we also asked our respondents about this - record it!

Voices from the film on the topic "Factors influencing purchasing behavior":

alfred T. ritter, alfred ritter GmbH & Co. KG: For the consumer

in general, a very banal price-quality ratio is interesting and, of course, can exist at different levels. A basic brand can offer good value for money, as can a high quality brand. And of course we try to offer something.

Felix Ahlers, FrOSTa AG: I think consumers need to understand

why they spend more money on branded products. And when you see today that private labels are in some cases significantly better than brands, it's clear that the industry has done something wrong.

Carl-Jürgen Brandt, Brandt Zwieback-Schokoladen GmbH + Co. KG: O verbruiker

the reward when two things come together. We need to break the commercial bottleneck, that is, industry and trade need to work together through good communication to try and make it clear to consumers why they should pay a penny or two for high quality products.

Michael Schellenberger, Lebensmittel Zeitung: Well, the consumer has a great desire for

Trust, for credibility. And a commercial or industrial company that manages to fulfill that desire, that desire, has great competitive advantages.

bWerner D. Prill What do you think of these statements, Mr. Opoczynsky?

anzeige_symposium_feines_essen_u_trinken.FH11 Seg 19 de April 10:35:02 2010. Stranica 1

test print

C M Y CM MEU CY CMY K

I'm not

the impression

this consumer

sustainability

enough

eer.

LiOneL Group Souque reWe

FINE FOOD + DRINK Symposium

bMichael Opoczynski From my point of view: in Germany, price plays a decisive role, credibility comes second.

bStephan Grünewald Price always plays a role when it is not possible to generate enthusiasm in other ways. Consumers want to experience something meaningful, they want to be inspired. A great example is Hornbach's exciting campaign, launched after the financial crisis. Hornbach showed how to avoid the crisis, how to make a difference. Unlike Praktiker, which depended solely on price and had to register in a short period of time, Hornbach achieved enormous growth rates. There are some inspiring pictures - we just have to admit them!

bPeter Engel I have a dream, a fairy tale: Association of Farmers and Federal Association of Producers

The food industry, the food industry, HDI and everyone involved are petitioning the Federal Cartel Office to suspend the antitrust law, and we are raising food prices by 20%. In this way, the difference between different trade levels, brands and qualities would be preserved and we could finally give this excellent food the value it deserves!

bWerner D. Prill Last question for all participants: Who among this group would you invite to cook and what dish would you choose?

b Lionel Souque A tough question. I would choose Mr. Koch because we get along well and come from the same industry. I'm in court now

"Maximum quality - I personally guarantee!"

Toni Kaiser represents the best Viennese confectionary tradition. ON

Love for hot pastries, their careful use

Creating natural ingredients and the best taste is important to us.

in the heart. Patisserie Toni Kaiser combines the most

Fun with quick preparation and guaranteed success.

Patisserie Toni Kaiser - the best Viennese patisserie tradition!

Now it's getting fruity - with three new baking mixes When baking gets fruity, Kathi is the key ingredient.

Because in the new variants, the mixture of fruit and cake creates new favorite recipes. It's child's play and quick to make

Preparation for fun - and always success.

hesitant. But I would probably go to a good REWE store first and get some inspiration...

bStephan Grünewald Hoping that French nutrition education will influence Mr. Souque, I invite you to cook.

bCarsten Koch Since I also have a great affinity for France, I would like to thank mr. Souque – and of course I gladly accept the invitation.

bMichael Opoczynski I invited four to six friends and cooked chicken, preferably fresh, with carrots and onions.

bWerner D. Prill Who would you invite to cook?

bMichael Opoczynski I want Mr. Souque to cook for two reasons. First, I think he knows.

good food. Second: I loved how direct, brash and open he was today - at least most of the time.

bWerner D. Prill I would like to thank all participants for an interesting discussion.

"Maximum quality - I personally guarantee!"

Toni Kaiser represents the best Viennese confectionary tradition. ON

Love for hot pastries, their careful use

Creating natural ingredients and the best taste is important to us.

in the heart. Patisserie Toni Kaiser combines the most

Fun with quick preparation and guaranteed success.

Patisserie Toni Kaiser - the best Viennese patisserie tradition!

MERCADO

With creative market stalls and a kitchen

The market is presented as a differentiator

ideal platform: for moments of fun and

Communication in the context of goods.

MARKET Market

MM-AZ_Sympozij_210x280.indd 1 26.03.11 13:04

Printing house and chocolate factory Aachen Henry Lambertz GmbH & Co. KG, Aachen

Adelholzener Alpenquellen GmbH, Siegsdorf

ALCISA & PICK GmbH, Bruckmühl

Alpenhain Käsespezialitäten-Werk GmbH & Co. KG, Lehen/Alta Beieren

Alois Dallmayr Kaffe OHG, Munich

Alte Hausbrennerei Penninger GmbH, Hauzenberg

103

FINE FOOD + DRINKS SYMPOSIUM

restaurant quality

company company of

Perfect enjoyment at home too

AZ_Sympessentrinken_201104_04_RZ.indd 1 20.04.11 17:05

restaurant quality

company company of

Perfect enjoyment at home too

AZ_Sympessentrinken_201104_04_RZ.indd 1 20.04.11 17:05

AVO-Werke August Beisse GmbH, Belm perto de Osnabrück

Amecke Fruchtsaft GmbH & Co. KG, Menden

BACARDI GmbH, Hamburg

Bahlsen GmbH & Co. KG, Hanover

BARD Butcher Products GmbH, Saarbrucken

105

FINE FOOD + DRINKS SYMPOSIUM

Barilla Germany GmbH, Keulen Bavarian Brewers Association e.V., Munich

State Ministry of Food, Agriculture and Forestry of Bavaria, Munich

Bedford Fleischwaren GmbH & Co. KG, Osnabrück Bel Deutschland GmbH, Taufkirchen

106

FINE FOOD + DRINKS SYMPOSIUM

Bergader Privatkäserei GmbH, Waging am SeeBellandVision GmbH, Pegnitz

Bizz'up GmbH, Rosenheim

Bitburger Brewery Group GmbH, Bitburg

Block Foods AG, Hamburg

BORCO MERK IMPORT Matthiesen GmbH & Co. KG, Hamburg-Bongrain Deutschland GmbH, Wiesbaden

107

FINE FOOD + DRINKS SYMPOSIUM

Confiserie Heilemann GmbH, Woringen/Allgäu

Pivovara C. & A. Veltins GmbH & Co. KG, Meschede-Grevenstein

Brauhaus Schweinfurt GmbH, Schweinfurt

Prezelbäckerei Ditsch GmbH, Mainz

Campbell's Germany GmbH, Lübeck

108

... it tastes better with Schamel horseradish!

Original from 1846

Information and recipes: www.schamel.de

The best horseradish specialty with freshly grated skin. For seasoning, dipping and decorating. A spicy delicacy that will crown any dish.

NEW: Raspelstix® Spicy Carrots

"with a bite"

SCHAMEL_11026_ANZ_FEINES_ESSEN_UND_TRINKEN_210x140_0211.indd 1 03/02/2011 12:50:05 uur

COSTA marine specialties GmbH & Co. KG, Emden

Deutsche See GmbH, Bremerhaven

dr. August Oetker Nahrungsmittel KG, Bielefeld

Develey Senf & Feinkost GmbH, Unterhaching

109

Fresh & Frost Food Company m.b.H., Hollabrunn / Austria

Eckes-Granini Deutschland GmbH, Nieder-Olm

Ehrmann AG, Oberschoenegg no Allgäu

Feinkost Dittmann Reichold Feinkost GmbH, Diez

Ferrero Deutschland GmbH, Frankfurt am Main

Fleischwerke E. Zimmermann GmbH & Co. KG, Thannhausen

Freshness and Service GmbH, Prichsenstadt

Fyffes B.V., Rotterdam / The Netherlands

110

FINE FOOD + DRINKS SYMPOSIUM

Goldsteig Käsereien Bayerwald GmbH, Cham

Genuport Trade AG, Norderstedt

Grande Vitae GmbH, Delmenhorst

Gubor Schokoladen GmbH, Dettingen/Teck

Griesson - De Beukelaer GmbH & Co. KG, Polch

Gustoland GmbH, Oer-Erkenschwick

H.J. Heinz GmbH, Düsseldorf

Hacker-Pschorr Bräu GmbH, Munich

111

FINE FOOD + DRINKS SYMPOSIUM

Neu!

New Bavarian farmers*

With the Goldsteig quality label, more than 4,000 cooperative members testify to the highest quality

GoGoGoGoGooldldldldldldldststststeieieieie gg g g gg g gg KäKäKäKäKäseseeseseserereieieieieien n nnnn BaBaBaBaBaBayeyeeyyyeyyerwrwrwrwrwrrwalalalalala d d dd d dd GmGmGmGmGmGmGm G mGmbhbhbh bhbhbbh • ••• S SS SS SS ieieieieieie ieechchchch chchenenenenenenen 1 11111 11,11,1,1,1,11, D DD DDDD-9-9 - 9 - 9 - 9-9-9-9343434343434344131313131313131 C CC CCCCChahahahahahaam m mmmmmm •• ••• •• TeTeTeTeTeTeTel.l.ll.ll. It's a beautiful place[email protected]@[email protected]@[email protected]@g@gololololololololdsdsdsdsdsteteteteteteeigigigigigigg.d.ddddd.de e ee • •• • wwwwwwwww.w.w.w.w.ww gogogogogg ldldldldddstststststeieieieieie g.g.g.g.g.g.g dededededed

www.goldsteig.de

Process color Cyan Process color Magenta Process color Yellow Process color Black

Neu!

New Bavarian farmers*

With the Goldsteig quality label, more than 4,000 cooperative members testify to the highest quality

www.goldsteig.de

Process color Cyan Process color Magenta Process color Yellow Process color Black

Hans Kremers GmbH & Co. KG, Moenchengladbach

Hans Adler OHG, Bonndorf/Floresta Negra

Hartkorn Gewürzmühle GmbH, Koblenz

Heinrich Will GmbH & Co. KG, Krailling Joint presentation with companies

Becksteiner Winzer eG, Beckstein / VOG Import/Export Deutschland GmbH, Darmstadt

Josef Bernbacher & Sohn GmbH & Co. KG, Munich

Intersnack Knabber-Gebäck GmbH & Co. KG, Cologne

Josef Manner & Comp. AG, German branch, Cologne

113

FINE FOOD + DRINKS SYMPOSIUM

Kreyenhop & Kluge GmbH & Co. KG, Oyten

Käfer License GmbH, Parsdorf Apresentação conjunta com as empresas BLUE-STAR Warenhandels GmbH, Traben-Trarbach / Breitsamer & Ulrich GmbH & Co. KG, Munique / Destilaria Dr. Gerald Rauch GmbH, Marktredwitz / Hiestand & Suhr Handels- und Logistik GmbH, Vogtsburg-Achkarren / Minges Kaffee GmbH & Co. KG, Breitengüßbach / Otto Maier GmbH, Bach / Stollwerck GmbH, Colonia/Porz-Westhoven

Karwendel-Werke Huber GmbH & Co. KG, Buchloe

Kathi Rainer Thiele GmbH, Halle/Saale

Krüger GmbH & Co. KG, Bergisch Gladbach

114

FINE FOOD + DRINKS SYMPOSIUM

State Association of the Bavarian Dairy Industry e.V., Munich

Landgard Obst & Gemüse GmbH & Co. KG., Straelen-Herongen Apresentação conjunta com as empresas Bio-Betrieb Käpplein GmbH, Waghäusel / Peter Vetter GmbH, Kehl

Leimer KG, Traunstein

Luise Haendlmaier Senffabrikation GmbH & Co. KG, Regensburg

Mestemacher GmbH, Guetersloh

Zuivel Alois Müller GmbH & Co. kg,

Aretsried

Zuivel Weihenstephan GmbH & Co. KG, Freising

115

FINE FOOD + DRINKS SYMPOSIUM

Müller-Brot GmbH, Neufahrn

OBM OMIRA BodenseeMilch GmbH, Ravensburg

East Frisian tea company Laurens Spethmann GmbH & Co. KG, Seevetal

Wein Wolf Import GmbH & Co. Verwaltungs KG, Bonn

WMF AG, Geislingen

Württembergische Weingartner-Zentralgenossenschaft e. G., Möglingen

Zentis GmbH & Co. KG, Aken

ZIMBO�Fleisch-�und�Wurstwaren�GmbH & Co. KG, Bochum

Zott�GmbH & Co. KG, Mertingen

Industriepartner�aus�den�neuen�Bundesländern�

Berlin�/�Brandemburgo�

Mischau GmbH & Co. KG, Berlin

Mecklenburg-Vorpommern�

Bios�GmbH, Hamburg

Classic�Conditorei�&�Café�Röntgen, Steffenshagen

Gottfried Friedrichs KG / Friedrichs Mecklenburg GmbH & Co. KG, Hamburg / goederen

Grabower Sweets GmbH, Grabow

LandWert�Hof�Stahlbrode GmbH & Co. KG, Sundhagen oT Stahlbrode

Stralsunder Brouwerij GmbH, Stralsund

Saska

Develey Senf & Feinkost GmbH, Unterhaching

LeRoFood GmbH & Co. KG, Groitzsch and Berndorfu

VION�GmbH, Düsseldorf

Saska-Anhalt

Chocolate Factory Halloren AG, Halle/Saale

KATHI Rainer Thiele GmbH, Halle/Saale

Rotkummel-Mumm Sektkellereien GmbH, Eltville

Turingië�

ABLIG�Feinfrost�GmbH, Heichelheim

Eichsfeldgut Reimann GmbH, Beuren/Eichsfeld

Salamienhamfabriek Greußener GmbH, Greußen

H&S�Tee-Gesellschaft�mbH & Co. KG, Kressbronn

Käserei Altenburger Land GmbH & Co. KG, Lumpzig

VION�GmbH, Düsseldorf

partner industry

A new world of coffee from Müller®!

w.m

uel

hand

Mine

.combi

New! Now

tent! 116

Nestlé Deutschland AG, Frankfurt/Main Joint presentation with the companies Maggi GmbH,

Frankfurt/Main / Nestlé Kaffee & Schokoladen GmbH, Frankfurt/Main / Nestlé Schöller GmbH, Frankfurt/Main / Wagner Frozen

produtos GmbH, Nonnweiler-Braunshausen

Pernod Ricard Deutschland GmbH, Klubovi

Raoul Rousso GmbH, Greven

RAUCH Fruchtsäfte GmbH & Co OG, Rankweil / Oostenrijk

Rausch Schokoladen GmbH, Peine

RILA Feinkost-Importe GmbH & Co. KG, Stemwede-Levern

Rheinfels Quellen H. Hövelmann GmbH & Co. KG,

Duisburg

Rügenwalder Mühle Carl Müller GmbH & Co. KG, Bad Zwischenahn Saffer Wein GmbH, Munique

Wein Wolf Import GmbH & Co. Verwaltungs KG, Bonn

WMF AG, Geislingen

Württembergische Weingartner-Zentralgenossenschaft e. G., Möglingen

Zentis GmbH & Co. KG, Aken

ZIMBO�Fleisch-�und�Wurstwaren�GmbH & Co. KG, Bochum

Zott�GmbH & Co. KG, Mertingen

Industriepartner�aus�den�neuen�Bundesländern�

Berlin�/�Brandemburgo�

Mischau GmbH & Co. KG, Berlin

Mecklenburg-Vorpommern�

Bios�GmbH, Hamburg

Classic�Conditorei�&�Café�Röntgen, Steffenshagen

Gottfried Friedrichs KG / Friedrichs Mecklenburg GmbH & Co. KG, Hamburg / goederen

Grabower Sweets GmbH, Grabow

LandWert�Hof�Stahlbrode GmbH & Co. KG, Sundhagen oT Stahlbrode

Stralsunder Brouwerij GmbH, Stralsund

Saska

Develey Senf & Feinkost GmbH, Unterhaching

LeRoFood GmbH & Co. KG, Groitzsch and Berndorfu

VION�GmbH, Düsseldorf

Saska-Anhalt

Chocolate Factory Halloren AG, Halle/Saale

KATHI Rainer Thiele GmbH, Halle/Saale

Rotkummel-Mumm Sektkellereien GmbH, Eltville

Turingië�

ABLIG�Feinfrost�GmbH, Heichelheim

Eichsfeldgut Reimann GmbH, Beuren/Eichsfeld

Salamienhamfabriek Greußener GmbH, Greußen

H&S�Tee-Gesellschaft�mbH & Co. KG, Kressbronn

Käserei Altenburger Land GmbH & Co. KG, Lumpzig

VION�GmbH, Düsseldorf

partner industry

A new world of coffee from Müller®!

w.m

uel

hand

Mine

.combi

New! Now

tent! 117

FINE FOOD + DRINKS SYMPOSIUM

PROMOTIONAL

T T E R W O H

More information:

[email protected]eisch.de or Hubert Kelliger, phone (02 51) 4 93-12 22

Your customers can now actively opt for more animal welfare: Self-service line for meat and processed products:

14 Article This symbol indicates neutrally tested services of mainly rural producers in accordance with an internationally recognized testing standard ("Animal Welfare") and therefore:

• Defined wellness review,

• better health of the animals in the barn,

• newly regulated animal husbandry (only EU 2013),

• smooth transport of animals (Ø < 3h),

• technically optimized and controlled stunning.

Only healthy, undamaged, well-groomed and expertly maintained livestock can feel good. This is what AKTION TIERWOHL stands for - the joint care of pet owners and consumers.

Bom

have fun! known

PROMOTIONAL

T T E R W O H

More information:

[email protected]eisch.de or Hubert Kelliger, phone (02 51) 4 93-12 22

Your customers can now actively opt for more animal welfare: Self-service line for meat and processed products:

14 Article This symbol indicates neutrally tested services of mainly rural producers in accordance with an internationally recognized testing standard ("Animal Welfare") and therefore:

• Defined wellness review,

• better health of the animals in the barn,

• newly regulated animal husbandry (only EU 2013),

• smooth transport of animals (Ø < 3h),

• technically optimized and controlled stunning.

Only healthy, undamaged, well-groomed and expertly maintained livestock can feel good. This is what AKTION TIERWOHL stands for - the joint care of pet owners and consumers.

Bom

have fun! known

SanLucar Fruit Import GmbH, sales Germany, Karlsruhe

Schamel Meerrettich GmbH & Co. KG, Baiersdorf

Association for the Protection of Bavarian Horseradish, Baiersdorf

Association for the Protection of Nuremberg Bratwurst e.V.,

Nuremberg

Schwarzwaldhof Fleisch- und Wurstwaren GmbH, Blumberg

Schwarzwald-Sprudel GmbH, Bad Peterstal-Griesbach

Settele Swabian specialties and delicacies GmbH, Neu-Ulm

Pica-pau Fleischwaren Vertriebs GmbH & Co. KG, Borgholzhausen

119

FINE FOOD + DRINKS SYMPOSIUM

www.rugenwalder.de

Toon Symposium.indd 1 31/03/11 13:04

www.rugenwalder.de

Toon Symposium.indd 1 31/03/11 13:04

Südbayerische Fleischwaren GmbH, Ingolstadt

Teekan GmbH & Co. KG, Dusseldorf

Thomas Niederreuther GmbH, Munich Joint presentation with the companies Ölmühle Esterer GmbH,

Feldkirchen near Graz / Austria / Reitzel (Suisse) SA, Aigle / Switzerland

Storck Deutschland KG, Berlin

121

FINE FOOD + DRINKS SYMPOSIUM

We offer you a wide assortment in the following product groups:

- Milk and processed products - cheeses - delicacies - desserts - frozen products

Top sales and income from one source!

lactose-free products

OBM OMIRA BodenseeMilch GmbH, D-88214 Ravensburg - More information can be found at www.minusl.de

11-0209_Anz_Sympozij_210x140_print 21.03.11 12:02 p. 1

Walbrecht Vertriebs GmbH & Co. KG, Wermelskirchen

VION Food Group, Buchloe

truefruits GmbH, Bonn122

Winzergemeinschaft Franken eG (GWF),

Kitzingen

We offer you a wide assortment in the following product groups:

- Milk and processed products - cheeses - delicacies - desserts - frozen products

Top sales and income from one source!

lactose-free products

OBM OMIRA BodenseeMilch GmbH, D-88214 Ravensburg - More information can be found at www.minusl.de

11-0209_Anz_Sympozij_210x140_print 21.03.11 12:02 p. 1

A traditional brand that creates values.

Yes, stay with Leimer.

ZIMBO Fleisch- und Wurstwaren GmbH & Co. KG, Bochum

Wolfra Kelterei GmbH, Erding

123

DISPLAY_Amecke_210x280 12/04/2011 12h21 Page 1

test print

Stand Award 2011 Uitmuntend!

The most beautiful and creative stands were once again presented at the Fine Food + Drinks Symposium

from the market. This year, the symposium in Munich returned to its beginnings, that is, to Bavaria, which was chosen as the host country of the meeting.

And what other German state could better embody the successful balancing act between tradition and modernity, between culinary warmth and haute cuisine?

Inspired by the culinary diversity of Bavaria, the exhibitors at the market came up with new ideas to capture the attention of the spectators.

Although Bavarian accents were in the foreground, international trends were not absent this year either. All in all, the specialized audience could enjoy a new mix of ideas and creative achievements that created a cosmopolitan atmosphere under the white and blue flag.

Given this scenario, it was not an easy task for the artisans to choose the most attractive stands in the "Market stand" and "Own stand" categories. However, Symposium Feines Essen +Trinken is pleased to present the deserving winners at this time.

In gratitude, the Ministry of Food, Agriculture and Forestry of the Province of Bavaria

along with his "WeltGenussErbe Bayern" initiative, he received a special award for his great engagement and benevolent support of the symposium.

Price category stand

1. mjesto: Bedford Fleischwaren GmbH & Co. KG, Osnabrück

2. nagrada: RILA Feinkost-Importe GmbH & Co. KG, Stemwede-Levern

Awards in the market banking category

1. mjesto: East Frisian Tea Company KG, Sevetal

2. License: Saffer Wein GmbH, Munich

A special award for a special effort

Bavarian Ministry of Food, Agriculture and Forestry, Munich / WeltGenussErbe Bayern, Munich

DISPLAY_Amecke_210x280 12/04/2011 12h21 Page 1

test print

High voltage for the award ceremony - Cecile Möhring (Söllner Communications) hr

Klaus Uhlendorf (Simpósio Fine Food + Drink)

125

FINE FOOD + DRINKS SYMPOSIUM

1st prize in the own stand category: Bedford Fleischwaren GmbH & Co. KG, Osnabrück

2nd prize in the own stand category: RILA Feinkost-Importe GmbH & Co. KG, Steamwood-Levern

126

FINE FOOD + DRINKS SYMPOSIUM

2nd prize in the market stall category: Saffer Wein GmbH, Munich

1st prize in the market stall category: East Frisian tea company Laurens Spethmann GmbH & Co. KG, Seevetal

Special award: Bavarian Ministry of Food, Agriculture and Forestry / WeltGenussErbe Bayern, Munich

127

FINE FOOD + DRINKS SYMPOSIUM

GALA NIGHT

The gala evening will conclude the program full of style and experience

symposium with good wines and an excellent menu

Good food + drinks will end the festivities.

CELEBRATION EVENING Gala evening

For us, the passion for good wine is a family tradition, the careful selection of winegrowers is a matter of the heart, and the personal and partnership relationship with customers in the store and specialized store is a matter of honor. bbbbbbbbbbbbbb b b b b b b b b b b b b b b b b b b b b b Our range varies from innovative winemakers to internationally recognized producers and large high quality wineries. bbb bnnnnnnnnnnbbbbbb

Detailed advice and personal support are a matter of course for us. aaaaaaa b b b b b b b b b b b b b b b

Wine sentiment since 1924

Geen Symposium Fine Food & Drinks presents: Lugana DOC "Wighel" Door Tenuta Roveglia

SAFER MUNICH WINE. TELEPHONE 089/4200900. WWW.SAFFER.DE

2011_anzeige_symposium.indd 1 14.6.2011. 16:15:13

Detailed advice and personal support are a matter of course for us. aaaaaaa b b b b b b b b b b b b b b b

Wine sentiment since 1924

Geen Symposium Fine Food & Drinks presents: Lugana DOC "Wighel" Door Tenuta Roveglia

SAFER MUNICH WINE. TELEPHONE 089/4200900. WWW.SAFFER.DE

2011_anzeige_symposium.indd 1 14.6.2011. 16:15:13

Gala evening of the 21st Fine Food + Drinks symposium

Josef Stollenwerk (Josef Manner), Peter Pospisil (EDEKA Sul da Baviera)

Marc Aurel Boersch (Nestlé Germany) and Kerstin Boersch

Gudrun i Bernd Ross (OTG)

Stefan Genth (Handelsverband Deutschland, HDE) and Antje Marie Genth

131

FINE FOOD + DRINKS SYMPOSIUM

MINE

CMY

Advertising-glam-documentation-2011.pdf 1 07.04.11 17:51

MINE

CMY

Advertising-glam-documentation-2011.pdf 1 07.04.11 17:51

Andrea e Lothar Odenbach (trade company EDEKA South Bavaria)

Sascha Gervers (Storck) and a colleague enjoy the gala dinner

Marielle i Reiner Fanderl (EDEKA Reiner Fanderl) i Sabine Huber (EDEKA Reiner Fanderl)

Erwin Bückers (ALCISA & PICK) i Marion Bückers

Hans-Jürgen Uher (bule) and Bernd Schmidt (bule)

Lars Wagener (Griesson - de Beukelaer), Stefan Niermeier (Ehrmann) and Volker Bergmann

(Volker Bergmann Food Sales GmbH)

Gerald Höchner (EDEKA Versheidscentrum Höchner) and Martina Höchner

133

FINE FOOD + DRINKS SYMPOSIUM

Sabine Gladasch in Hans-Jürgen Gladasch (Loja departamentos KARSTADT)

Guido Grimm (Saffer Wein), Claudia i Andreas Saffer (Saffer Wein)

e Hans-Joachim Böhm (Saffer Wein)

Jetzendorfer performance in the lobby of the Bayerischer Hof Feinkost Dittmann team

Angelika i Rainer Thiele (Kathi Rainer Thiele)

Beate Sailer i Gerhard Sailer (baza)

134

FINE FOOD + DRINKS SYMPOSIUM

Rainer Rentschler i Adam Rentschler (Mercados de alimentos Adam Rentschler)

Günter Fergen (black group) and Richard Lohmiller (black group)

Siegfried Sperling (vleesarbeiders Zimmermann), Otto Pfelzer (vleesarbeiders Zimmermann)

Peter Pospisil (EDEKA Handelsgesellschaft Südbayern), Elisabeth Dröse i Johann Mauerer (Netto Marken-Discount)

Die after-show-party

135

FINE FOOD + DRINKS SYMPOSIUM

210x280Fass7A.indd 1 29.03.11 10:14

Sigrid Mayer i Franz Mayer (WASGAU) Moderator i anfitriao Hellmut Stöhr (Simpozij Fine Food + Drink)

Günther Filips i Peter Filips (G. Filips Retail KG)

Inge in Helmut Kohler (Kohler levensmiddelenhandel)

The Italian trio Passionate as invited to the Fine Food + Drink symposium

Eva Scheller-Zeiler (Feneberg Food) and Stefan Zeiler

137

FINE FOOD + DRINKS SYMPOSIUM

more irresistible

Pleasure. Typical Bavarian! You win customers over with quality: www.spezialitaetenland-bayern.de

RZ oglas _Fines Essen.indd 1 27.04.11 10:47

more irresistible

Pleasure. Typical Bavarian! You win customers over with quality: www.spezialitaetenland-bayern.de

RZ oglas _Fines Essen.indd 1 27.04.11 10:47

Frank Schübel (mljekara Weihenstephan) i Mithra Schübel

Armin Geiger (Alois Dallmayr) i Petra Geiger

Josef Georg Buchbauer (mercados comerciais Buchbauer) i Hildegard Buchbauer

Roswitha Sommer-Nitzlader i Richard Nitzlader (Georg Jos. Kaes)

passionate performance

139

FINE FOOD + DRINKS SYMPOSIUM

Tenor i conductor: Massimiliano d'Antonio

Inga Moeller and Christoph Ludwig (Griesson - de Beukelaer)

Hans-Georg Maier (EDEKA Handelsgesellschaft Südbayern) i Dagmar Maier

Angela i Georg Munch (EWS)

Artur Rogoszynski (commercial cooperative FOR YOU) and

Heribert Geiselbacher (brewery Veltins)

140

FINE FOOD + DRINKS SYMPOSIUM

Party after the show in the atrium of the Bayerischer Hof Hotel

Nakon recenzije Hansa Jürgena Bönscha (Symposium Fine Food + Drink) and Susanne Söllner (Söllner Communications)

Jetzendorfer

Harald Hofmann (Develey), Hauke Naß (Develey) i Holger Conradi (Develey)

Hellmut Stoehr (Simpósio Fine Food + Drink)

141

FINE FOOD + DRINKS SYMPOSIUM

www.gubor.de

Gubor-Sympozij-Advertisement-210x280.indd 1 04/11/11 11:56

www.gubor.de

Gubor-Sympozij-Advertisement-210x280.indd 1 04/11/11 11:56

Ovations and real enthusiasm at the final performance of Appassionante

Torsten Westebbe (REWE Markt Nord), Karl-Heinz Dautzenberg (KARSTADT Feinkost) and Raimund Mecke (Markant Northwest)

Cécile Möhring (Söllner Communications) and Klaus Mehler (RUNDSCHAU voor levensmiddelenhandel)

Wilfried Müther (Campbell Germany), Günter Fergen (Schwarz Group) and Ron Priem (Campbell Germany)

Carsten Lebrecht (Couffle in robe), Manfred Moos (Couffle in robe) i

Georg Gorky (sales and merchandise)

143

FINE FOOD + DRINKS SYMPOSIUM

Joint performance of Massimiliano d'Antonio and Appassionante

Oliver Daniel (Bongrain Duitsland), Artur Rogoszynski (For You Commercial Cooperative) i Fritz Ulrich Aupperle

(REWE Aupearl)

Party after the show in the atrium of the Bayerischer Hof Hotel

Jetzendorfer arrives at the start of the after-show party

Fritz Jambor (Bedford meso)

en Klaus Uhlendorf (Symposium on fine food and drink)

144

FINE FOOD + DRINKS SYMPOSIUM

Die Sopranistinnen van Appassio-nante: Stefania Francabandiera, Mara Tanchis i Giorgia Villa

Heribert Geiselbacher (Veltins Brewery) and Rainer Emig (Veltins Brewery)

Mona Nemmer in Holger Stromberg

Social meeting with Thomas Drossé (Pernod Ricard), Rainer Emig (Veltins brewery), Artur Rogoszynski (commercial cooperative FOR ELA), Werner Roth (Hacker-Pschorr),

Udo Maniezki (RheinfelsQuellen) and Jürgen Grzanna (Hacker-Pschorr)

145

FINE FOOD + DRINKS SYMPOSIUM

RZ: Approvals:

Date: 30/03/2011 Creation of database: 18/08/10 Creation

Order number: TEE01P11013 Adapted by: Eva Hefner Consulting

Product: AZ Steffi No Sampler, Inner Peace Correction Level: Release ❏ Transit

Original size: 210 x 280 Date of production: production

ISO39 kombi: E-GRAPHICS

Find inner peace and enjoy it.

Teekanne has been preparing tea since 1882.

It's delicious. It is fine.

"My wellness advice!"

Steffi Graf

P11013 AZ paz interieur oSamp 210x280 ISO39.indd 1 04.04.11 15:22

RZ: Approvals:

Date: 30/03/2011 Creation of database: 18/08/10 Creation

Order number: TEE01P11013 Adapted by: Eva Hefner Consulting

Product: AZ Steffi No Sampler, Inner Peace Correction Level: Release ❏ Transit

Original size: 210 x 280 Date of production: production

ISO39 kombi: E-GRAPHICS

Find inner peace and enjoy it.

Teekanne has been preparing tea since 1882.

It's delicious. It is fine.

"My wellness advice!"

Steffi Graf

P11013 AZ paz interieur oSamp 210x280 ISO39.indd 1 04.04.11 15:22

On the Trail of a Pleasant Smile – Guest of Honor 2012: Asia After the last symposium was more or less focused on European regions, next year it will take a different path and dive into the world of Asian delicacies. One of the goals should be a conscious break with the usual structure of local assortments and the expansion of the culinary horizon to the Far East. The viewing angle is as wide as possible

Complex: In 2012, no country will be subject to another exciting and diverse market. Instead, the 22nd Fine Food + Drinks Symposium 2012 aims to bring to life the various varieties of Asian cuisine in their entirety, without neglecting the necessary but wonderful country-specific differences.

new term!

May 3 and 4

2012 in Munich

147

Trendy spices for a strong barbecue season!

All about LAFINESS and the 2011 seasonal offer

AVO-WERKE August Beisse GmbH Industriestraße 7D-49191 Belm Tel.: 0 54 06/5 08-0[email protected]

LAFINESS Aromatic and spicy tomato sauce with tomato, chili, pepper,

cumin and spices

LAFINESSES pepper, a seasoning composed of white and black pepper (coarse and fine), final onion

It's time for a diverse selection of grilled specialties marinated with LAFINESS. Now awaken the desire to taste high-tasting snacks with new flavor ideas!

Aromatic and spicy with tomato, pepper, paprika,

Trendy spices for a strong barbecue season!

All about LAFINESS and the 2011 seasonal offer

AVO-WERKE August Beisse GmbH Industriestraße 7D-49191 Belm Tel.: 0 54 06/5 08-0[email protected]

LAFINESS Aromatic and spicy tomato sauce with tomato, chili, pepper,

cumin and spices

LAFINESSES pepper, a seasoning composed of white and black pepper (coarse and fine), final onion

It's time for a diverse selection of grilled specialties marinated with LAFINESS. Now awaken the desire to taste high-tasting snacks with new flavor ideas!

Aromatic and spicy with tomato, pepper, paprika,

China This perspective, of course, must begin by elevating China above all. This vast empire is one of the oldest civilizations and advanced cultures of mankind and is the most densely populated country in the world. Due to the climatic conditions, large parts of the western territory are barely habitable - about half of the population lives on ten percent of the total area, especially in the eastern coastal areas. China is one of the emerging superpowers of our time: agriculture, as the main backbone of the country, can do more than ever

feed their own population. However, the importance of the textile and electronic industries is also constantly increasing. The main buyers of Chinese products are the EU, USA, Hong Kong and Japan.

Over time, the so-called Han Chinese established themselves as the dominant ethnic group. They make up about 90% of the population. Invest the remaining ten percent

they come from 56 different ethnic groups, many of which have developed their own languages and scripts. With such a diversity of internal state, one can imagine what the culinary peculiarities of this multifaceted nation are. And an attempt at an answer should not disappoint.

Traditional Chinese cuisine is characterized by short dishes.

149

FINE FOOD + DRINK Symposium

The historic Garofalo GraGnano pasta factory near Naples

www.pastagarofalo.it

Top quality pasta As good as handmade! That's all you need to say.

Mass essence.

Uvoznik: Raoul Rousso GmbH

am Eggenkamp 8 – 10, 48268 Greven Tel.: 02571-5070

www.raoul-rousso.de

Cooking time and healthy preparation. Many ingredients such as garlic, soy sauce, ginger and rice wine have been part of Chinese cuisine for 4,000 years. Divided into four main regions, the following distinct features of culinary culture result in the Middle Kingdom: In northern China, noodle dishes and steamed buns are mostly on the menu. Delicious stuffed dumplings, not to mention the world-famous Peking duck. Eastern regions, on the other hand, adapt their gastronomy to the proximity of the sea: fish and shellfish influence the local gastronomic culture, as does rice, which is grown in large quantities. In the west of the country, especially in Sichuan, it is extremely spicy with lots of chili, ginger, garlic and pepper. fruit

Bar Sued completes the picture with its Cantonese cuisine and tropical fruits and vegetables. Here

the wok was invented, it is where the famous Wan Tan and spring rolls come from.

150

India India, the land of myths and religions, the origin of Hinduism and Buddhism. Where Mahatma Gandhi once led a nonviolent resistance against British colonial occupation and fought exemplary for India's freedom, today there is a nation of extremes: on the one hand, an archaic caste system including rural structures, which still define marriage and

The historic Garofalo GraGnano pasta factory near Naples

www.pastagarofalo.it

Top quality pasta As good as handmade! That's all you need to say.

Mass essence.

Uvoznik: Raoul Rousso GmbH

am Eggenkamp 8 – 10, 48268 Greven Tel.: 02571-5070

www.raoul-rousso.de

151

Novo!Feine Sülz-

specialties

Good things from delicatessen production

www.specht-feinkost-manufaktur.de

SPE1104_234_Display_Image_210x280mm.indd 1 04/14/11 11:16

Novo!Feine Sülz-

specialties

Good things from delicatessen production

www.specht-feinkost-manufaktur.de

SPE1104_234_Display_Image_210x280mm.indd 1 04/14/11 11:16

career choice. On the other hand, a highly technical culture par excellence in urban centers where modern India presents itself as the largest democracy in the world. In short: a country that could hardly be more diverse and has many surprises in store for European palates: strong Mughal curry with lamb or chicken and spicy meatballs

define the gastronomy of northern India, as well as the well-known tandoori preparation with its delicious marinades and the typical preparation in a clay oven. Bengal, in eastern India and home to the infamous Bengal tiger, also shines with its aromatic prawn curries and coconut preparations. And in the west, near the capital Mumbai, people like to take something with them

back to fish: fish curry, fried varieties or even Indian salmon are on the menu here. The same goes for special Parsi dishes with Persian recipes and ingredients. And last, but not least, the south of India stands out for its culinary preparation, which is mostly vegetarian and extremely spicy - inexperienced gourmets should be careful and, if necessary, resort to basic rice, which in the south replaces various types of bread in the north.

153

www.schwarzwaldhof.de

speer

you also

z-p

I belive

.gla

nzer

-e

-par

ner

.combi

The biggest party in the Black Forest!

The highest mountain in the Black Forest!

www.schwarzwaldhof.de

speer

you also

z-p

I belive

.gla

nzer

-e

-par

ner

.combi

The biggest party in the Black Forest!

The highest mountain in the Black Forest!

Indonesia The largest island country in the world consists of a total of 17,508 islands, of which 6,044 are currently inhabited. Indonesia is home to a total of about 200 million Muslims, which makes it, read and be surprised, the country with the largest Muslim population in the world. Known for its green rice terraces, the archipelago is attracting more and more tourists for its scenic beauty and cultural heritage.

Both Borobudur, as one of the largest Buddhist temple complexes in the world, and Prambanan, as its Hindu equivalent, are part of the UNESCO World Heritage Site and are worth a trip in their own right. In addition, Indonesia's national parks are home to an almost infinite number

exotic plants and animals – like the imposing Komodo dragon, a dragon-like monster that kills even adult deer.

But not only the lizard can enjoy the local delicacies in Indonesia, but also the human delicacies.

This country has a variety of specialties to offer to those with a sweet tooth: rice can be prepared in all imaginable ways. Boiled and steamed, cooked in coconut milk, yellowed with turmeric and cinnamon or baked in banana leaves - there are no limits to your imagination. All kinds of soy products are also popular, such as traditional tempeh, which has a slightly nutty taste and consists of fermented soybeans, or tofu.

No meal is complete without the ever-popular white crab chips called prawn crackers. One of the most famous ingredients in Indonesian cuisine is sambal sauce, a type of chili paste that comes in various compositions and degrees of spiciness. The famous nasi or bami goreng, which consists of fried meat, is very popular all over the world.

Nasi or bami with various vegetables, meat and fish. Don't forget satay or satay skewers: pieces of meat - usually chicken - are skewered on wooden skewers and preferably served with a spicy peanut sauce. Lemon balm, garlic, galangal and ginger can be considered basic ingredients in Indonesian cuisine, as well as tamarind and lemon.

155

Grand Vitae GmbH. Annenheider Allee 97 . 27751 Delmenhorst. Više informacija na: www.grande-vitae.de

About true friendship with wine.

156

JapanNippon, home of the legendary samurai and cunning ninja, the land of Kobe meat with classical music and typical rolled fish delicacies. Economic power still stands today, maybe tomorrow it will soon return to its old strength? – One thing is certain: from a culinary point of view, there are few countries that do this

it can compete with Japanese cuisine in its strangeness. Japan is also a country of islands, more than 6,800 pieces in total make up this fascinating conglomerate of volcanic archipelagos, which lie right at the interface between the continents of Eurasia and the Pacific Ocean.

there is a plate with a coupon. At its core, 98% to be exact, Japan consists of four main islands: Hokkaido, Honshu, Shikoku and Kyushu. Due to the topography, only a quarter of the territory can be inhabited and used economically, the industrial centers of the country are located in accessible coastal areas. So stop

157

For example, the largest metropolitan area in the world, which consists of the capital cities of Tokyo, Yokohama and Kawasaki with a total of 35 million inhabitants. Japanese cuisine is one of the finest and most exceptional of all. The best example of this: the popular and now ubiquitous sushi. These are small portions of rice, expertly prepared in small pieces combined with mostly raw fish and other ingredients such as vegetables or seaweed. While in the west they are usually eaten with chopsticks, in Japan they are traditionally eaten with the hands. The most famous are nigiri and maki sushi, while Western creations such as the California roll complete the variety. Also, waking up even more unusual

Delicacies such as the eager pufferfish (called fugu), whose entrails are highly poisonous and require a specially authorized fugu chef to prepare them, or the meticulously prepared traditional tea preparation have always aroused the interest of international gourmets.

Let's not forget the widely popular miso soup, which is already served for breakfast in Japan. In addition, the country offers many other very special dishes that always cause a sensation, especially in Europe.

Korea The country has been divided into two parts since the 1950s: communist North Korea on one side and democratic South Korea on the other. As a territorial neighbor, the North cannot be further from the South economically: while North Korea has a planned economy and pervasive state control, South Korea has fully and successfully integrated into the global international community. And while efforts are still being made in the northern spheres to provide the basic needs of the population, the southern regions are already benefiting from it.

high-tech industries. At least in their culinary specialties, the two sister states already seem united. The fact that people in Korea greet each other with the words "Did you eat well today?" illustrates the importance of food here. Korean cuisine is generally a bit spicier than other Asian countries. Perhaps the most characteristic dish is kimchi, Chinese cabbage pickled with salt, pepper, garlic and fish sauce, which is served in various spicy variations with every meal. Fish is extremely popular in Korea, but meat is used in very small quantities. In addition to rice,

plays a very important role as a staple food in all Asian countries, barley and millet are also in high demand as filler supplements in Korea.

KOREA

158

FINE FOOD + DRINK Symposium

Thailand Hardly any other Asian country can confirm the proven smile culture better than Thailand. "Sanuk" - this term probably best embodies the prevailing attitude towards life and means something like fun or joy. Thailand is still governed by a constitutional monarchy with the king sharing power with the parliament. The royal family is intended for the inhabitants of this country, whose outskirts are in

a card resembling an elephant's head, of immense value. Especially in times of political unrest, the king is seen as one, if not the last, stabilizing factor.

Regardless of the political conflicts that keep flaring up, Thailand is more than ever a magnet for tourists. The center and north are characterized by ubiquitous Buddhism and magnificent and artistically designed religious buildings. The prominent and imposing Sukhothai in the center of the country, once the capital of the kingdom of the same name, is now a renovated historical park that should leave a truly unique impression with its approximately 200 temple ruins. Then there is the tropical south, which can be considered an oasis of peace mainly because of the famous swimming islands of Phuket and Ko Samui, but also because of the unique Krabi with its incomparable rock formations that rise sharply from the sea.

If you hear the term "Aroy Dee" somewhere on the street or in a restaurant, you know right away: it's delicious here. Thai cuisine can best be described as light and fresh in its own right. The basis for this is often used ingredients such as lemongrass, ginger and lime.

expression. The flavor of components like chili peppers or curry paste is usually softened by combining it with coconut milk. It seems that the harmony and tranquility that reigns in the minds of Thais has influenced the culinary habits over time - for the benefit of those who might be invited to this country.

KOREA

159

Do you know the most delicate secret of barbecue?

Fish lovers can now grill in the COSTA grill bag.

More at www.costa.de

ghe he he he he he he he he he he he he he he he he he he he he he he he he he he he he he he he he he he he he he he he he he he he he he he he he he he he he he he he he he he he he

everything works

wonderfully gentle

and juicy in it

OBALA grilltas

cos3656_Display grill concept B2B_210x280_RZ.indd 1 07.04.11 11:48

Do you know the most delicate secret of barbecue?

Fish lovers can now grill in the COSTA grill bag.

More at www.costa.de

ghe he he he he he he he he he he he he he he he he he he he he he he he he he he he he he he he he he he he he he he he he he he he he he he he he he he he he he he he he he he he he

everything works

wonderfully gentle

and juicy in it

OBALA grilltas

cos3656_Display grill concept B2B_210x280_RZ.indd 1 07.04.11 11:48

Vietnam Not so long ago, this elongated coastal country in the heart of Asia was really only known from relevant anti-war films. For example, disturbing images were broadcast: airplanes dropping napalm, children suffering and Americans ignoring the provisions of the Geneva Convention. But the year is 2011: unlike neighboring Korea, Vietnam has overcome old divisions in the context of the Cold War and completed reunification. Meanwhile, the country is run by socialists after privatization

Agriculture has become the second largest exporter of rice in the world. Vietnam is also experiencing exceptional growth rates in other areas, such as the textile industry or fish farming.

Vietnam has also come a long way in terms of tourism and is no longer an insider tip. The country already has a developed tourist infrastructure and has long ceased to be the only destination for individual tourists. The capital city of Hanoi in the north, the ancient imperial city of Hue in central Vietnam and the economic metropolis of Ho Chi Minh City in the south offer countless attractions for visitors. In addition, Halong Bay, in the north, reveals a landscape that always takes your breath away, which is why it has been part of the UNESCO World Heritage since 1994. The coast is about 3200 km long

line with an impressive number of fantastic bathing opportunities and Vietnam's unique cultural heritage is likely to have an impact as a tourist attraction in the future.

Vietnamese love to eat sweets - at least better than their Asian neighbors - culinary influences from China and Korea are also clearly reflected in the Vietnamese menu. You won't find great one-off sales here. However, domestic creations should not be despised, nor should a visit to this newcomer in the ranks of Far Eastern vacation destinations.

KOREA

161

FINE FOOD + DRINK Symposium

Industry Highlights 2011 Wilhelm Josten celebrates 50 years with the company Wilhelm Josten has been working for one of Germany's largest beverage suppliers, the Hövelmann group of companies, for 50 years. From the beginning of his career, from his internship at the company to his current role as CEO and company spokesperson, he has remained loyal to the company. submarine

For Hermann Hövelmann, it is important to recognize the merits of Mr. Josten in times of constant changes and transformations. Loyalty, loyalty and last but not least, friendship that has grown over the years are the pillars of this extremely fruitful relationship.

The entire Hövelmann family would like to thank Wilhelm Josten for his outstanding work spanning five decades

Involvement! Symposium on Fine Food + Drink also congratulates Mr. Josten, whom he met and valued as a trusted long-term partner. Professional competence combined with a confident and charming attitude is what Wilhelm Josten embodies. His valuable advice, as well as his preference for the new "Pilsken" and his enthusiasm for FC Schalke made Wilhelm Josten a popular figure at the symposium for 20 years.

Wilhelm Josten (centre) at the friendly environment with Heribert Geiselbacher (Veltins Brewery), Michael Schellenberger (Lebensmittel Zeitung), Helmut Nepomuck (ReWe Nepomuck) and Gisel Nepomuck

162

FINE FOOD + DRINK Symposium

Charity auction The traditional opening of the Matjes season in Bremen had its first appearance this year: the first Matjes barrel of the season was auctioned to the highest bidder in aid of the Sarah Wiener Foundation. The foundation of the famous TV chef advocates for a healthier and more conscious diet of children and young people. On-

companies from all over Germany who bought a total of 17,300 euros with their offers and thus donated. Klaus Uhlendorf, who participated in the auction as the second president of the Fine Food + Drink Symposium and as a member of the Matjesgilde, gladly responded to the organizer's invitation. In this way, the symposium also contributed to bringing children and young people closer to the value of good nutrition in the future.

Heribert Geiselbacher retires After 40 years in the brewery and most recently ten very profitable years at the private brewery Grevenstein Veltins, Heribert Geiselbacher is enjoying a well-deserved retirement. Anyone who contributed to the sale of around 100,000 hectoliters of the best beer in their career and made a great impression on their colleagues

It brings joy, it can rightfully start a new phase of life, a more peaceful one. With that in mind, we congratulate the visionary and driving force behind his profession. Someone who approached his calling in a demanding and courageous way - in a fresh and different way. In the hope that even after so many years Mr. Geiselbacher has not lost his desire for the favorite drink of the Germans: Here it is!

Kathi Baking Mixtures is celebrating its 60th anniversary in business "60 Years of Baking Delight"; Kathi Rainer Thiele GmbH is celebrating its 60th anniversary this year under this motto. The traditional company from Saxony-Anhalt has six decades of success in the production of cake and bread mixes. In this segment, the company is now the market leader in new provinces and has achieved a correspondingly high level of awareness. And across the country, the brand is increasingly becoming the focus of bakery enthusiast customers. Well, that's not so crazy

The Chairman of the Advisory Board, Rainer Thiele, received the Order of Merit from the province of Saxony-Anhalt last fall for his life's work. According to the jury's reasoning, he managed to return his parents' company to family ownership after the collapse of the GDR and make it a prominent economic factor in the region. His son Marco has been running the company since 2007, continuing Kath's special tradition in the third generation. With the firm goal of still being called: "Kathi - Family of good bakery ideas" in 60 years.

163

FINE FOOD + DRINK Symposium

www.granini.de

Eckes-Granini Deutschland GmbH • Ludwig-Eckes-Platz 1 • 55268 Nieder-Olm

Phone: (06136) 35-04 • Fax: (06136) 35-1400 • Email:[email protected]

Extra soft taste of 100% fruit with fine velvety flesh.

Anzeige_gsf.indd 1 04.04.11 14:15

www.granini.de

Eckes-Granini Deutschland GmbH • Ludwig-Eckes-Platz 1 • 55268 Nieder-Olm

Phone: (06136) 35-04 • Fax: (06136) 35-1400 • Email:[email protected]

Extra soft taste of 100% fruit with fine velvety flesh.

Anzeige_gsf.indd 1 04.04.11 14:15

Responses to the 21st Fine Dining + Drinking Symposium

Marc-aurel Boersch, Corporate Sales Director, Nestlé Deutschland AG

"For us at Nestlé, it is very pleasant and inspiring to experience locality and the pleasure of food. The Fine Food + Drink Symposium offers a very good platform for this. Exciting communication with industry experts and a variety of food and drinks in a pleasant and sophisticated environment. A successful event that flourishes with the variety of market stalls and trade and industry participants.”

harry JM Brouwer President D-A-CH, Unilever Deutschland GmbH

"I would like to congratulate you on the success of the Fine Food + Drink symposium, which was not only very inspiring, but also very well organized. Thank you and all the best in the future!”

Markus Buntz Managing Director Food Range Management, Globus SB-Warenhaus Holding GmbH & Co. kg

"As far as I'm concerned, the symposium has excellent lecturers and participants. This makes the event one of the highlights of the season in the industry. With a highly specialized and successful market, lectures and discussions by qualified experts encourage an intensive exchange of opinions. In principle, I think the three-part structure is very successful."

165

FINE FOOD + DRINK Symposium

Günter FerGen Representative General, Schwarz Group

"21. the Gastronomy + refined drinks symposium may be in the past, but it is not forgotten. I am glad that the Symposium on Good Food and Drink became a real highlight again. The personal touch, which both the exhibitor and the organizer exude in equal measure, gives the event a special and unique character. Thanks for letting me be there.”

Carsten Koch Administrative Director, eDekA Handelsgesellschaft Nord mbH

"It was a very professional event with an almost intimate character. There were many opportunities for intensive discussions with market parties from industry and commerce, which contributed to the widening of the field of participants."

raiMund MeckeDirector, striking Northwestern Handels-GmbH & Co. KG company from the Bunting group

“I thought the Food + Drink Fine Symposium was a successful event. Interesting speakers, interviews and lively exchange between participants had a positive effect on both days. The high level of the conference was further enhanced by the evening event."

166

FINE FOOD + DRINK Symposium

artur roGoszynski, member of the board, for you trading cooperative eG food - non food

"This year's Fine Food + Drinks Symposium was another benchmark for a successful combination of information, discussions and networking. "Fine Food + Beverage" differs from various industry meetings by its practical relevance linked to real future topics. I'm already looking forward to the next event.”

Gerhard Sailer, Purchasing Manager, Own Brand, QS, AG Basic

"I have been a regular visitor to the Fine Food + Drink Symposium for several years now and I always look forward to the current conference topics and very interesting speakers. Lots of discussions – and not only for classic food retail. The gala evening is always a culinary success that ends in a unique atmosphere. Congratulations to the organizers - maybe next year with an organic menu!"

Franz Schmid Gerente de Marketing e Vendas, Schamel meerrettich GmbH & Co. KG

"I remember already 20 participations in the Eating + Drinking symposium. Every time the symposium ends, I am convinced that the organization and program cannot be surpassed. Despite that, you still manage to put the icing on the cake. I am delighted with your ideas and their realization and I wish you good decisions for your actions in the future, so that this event will be preserved for a long time."

167

FINE FOOD + DRINK Symposium

I will explain for fear of not following common sense

Erik Schött Managing Director Southern Business Unit, A. moksel AG (Vion Food Group)

"The Fine Food + Drink Symposium was a successful event as the lectures and discussion forums at the symposium encouraged people to think outside the box. The connection between politics and economy at the conference also creates intense debates on both sides. Besides the symposium, the market is a good place to present your company and informally exchange ideas with customers.”

Pasta FrescaUS Austrian specialties Beef & Iberico

AZ Symposium.indd 1 14.06.11 10:52

169

We are the leader in the national fish market

and seafood in particular

Necessary pleasure. We check every day

global fish markets

huge offer and just choose

The best for you. our factory

ensures a special product quality

and an intricate logistics network

ensures optimal freshness.

“Deutsche See” GmbH · 27512 Bremerhaven

www.deutschesee.de

"deutsche see" Dedication to pleasure

1104

_B-2

92_D

... We are excited

22nd fine food + drink symposium on May 3 and 4, 2012 in Munich.

We are happy to add you to our mailing list so that we can send you all the information you need about the Food & Drink Symposium.

Send us more information about the Fine Food + Drink symposium.

Send us the contract documentation for participation in the 22nd Food + Beverage Symposium.

Please contact us.

recording in 2012

function

Company | focus on the product

Two

zip code | place

electronic mail

Date | signature

Phone | Fax machine

name | Name

organization of the conference

Söllner Communications AG, rosenkavalierplatz 5 81925 Munique, telephone 089 / 41 94 73 16

Fax: 089 / 41 94 73 23

new term!

May 3 and 4

2012 in Munich

We are the leader in the national fish market

and seafood in particular

Necessary pleasure. We check every day

global fish markets

huge offer and just choose

The best for you. our factory

ensures a special product quality

and an intricate logistics network

ensures optimal freshness.

“Deutsche See” GmbH · 27512 Bremerhaven

www.deutschesee.de

"deutsche see" Dedication to pleasure

1104

_B-2

92_D

171

FINE FOOD + DRINK Symposium

The natural energy of hibiscus. Recipe from Africa.www.bizzup-drink.com

IT HAS TASTE

Zaka lied!

Essen&Trinken_210x280_19.04.2011.indd 1 10.06.11 11:14

The natural energy of hibiscus. Recipe from Africa.www.bizzup-drink.com

IT HAS TASTE

Zaka lied!

Essen&Trinken_210x280_19.04.2011.indd 1 10.06.11 11:14

trade partners in 2011

A. Hufnagel GmbH, Weinheim

A. Kempf Beverage Wholesale GmbH, Offenburg

AEZ Amper-Einkaufs-Zentrum GmbH, Fürstenfeldbruck-Buchenau

AGM Abholgrossmarkt GmbH, Klagenfurt / Austria

akzenta Hans Löbbert GmbH & Co. KG, Wuppertal

ALSTERHAUS, podružnica Karstadt Warenhaus GmbH, Hamburg

Bartels-Langness Handelsgesellschaft mbH & Co. KG, Kiel

Bartels-Langness Handelsgesellschaft mbH & Co. KG, Neumünster

basic AG, Munich

Ministry of Economy, Infrastructure, Transport and Technology of Bavaria, Munich

Sales mark Bavaria e. K., Mahring

BMW AG, Munich

Fresh food markets BÖMA, Ansbach

Buchbauer Handelsmarkt GmbH, Passau

Federal Association of the German Food Trade e. V. (BVL), Berlin

Bünting Trade and Services GmbH & Co. KG, Leer

Coop eG, Kiel

Coop Coop, Basel / Switzerland

EDEKA AG, Hamburg

EDEKA active market Dillinger GmbH, Saal

EDEKA active market Goerzen, Koblenz

EDEKA Active Market L. Kaltschmid, Grassau

EDEKA active market Ledro GmbH, Lohr/Main

EDEKA Active Market Leonhard Gruber, Eichstätt

EDEKA Active Market Schmidl, Burgheim

EDEKA active market Stenger, Großostheim

EDEKA active market Stenger, Wörth/Main

EDEKA Mercado Ativo Tischer, Lauda-Königshofen

EDEKA active market in Wollny, Friedberg

EDEKA Active markets Schulz, Dogern

EDEKA B. Schraml, Waldershof

EDEKA center Schmitt, Fuerth

EDEKA Degen-Food GmbH & Co. KG, Adelsdorf

EDEKA Ernst, Reisbach

EDEKA versheidscentrum Hoechner GmbH, Schweinfurt

EDEKA Gerdes, Moers

EDEKA Handelsgesellschaft Nord GmbH, Neumünster

EDEKA Handelsgesellschaft Nordbayern-Sachsen-Thüringen mbH, Rottendorf

EDEKA Handelsgesellschaft Südbayern mbH, Gaimersheim

EDEKA Handelsgesellschaft Südwest mbH, Offenburg

EDEKA J. Melic GmbH, Petershausen

EDEKA Jende GmbH & Co. KG, Regensburg

EDEKA junior group e.V., Hamburg

EDEKA Leeb, Wallersdorf

Legado EDEKA, Waldsassen

EDEKA Peschel GmbH, Ebersberg

EDEKA Reiner Fanderl GmbH & Co. KG, Ingolstadt

EDEKA SB-Warenhandelsgesellschaft mbH Sul da Baviera, Gaimersheim

EDEKA SCHARRER, Fürth-Burgfarrnbach

EDEKA Stolzenberger GmbH, Kleinostheim

EDEKA Stubhann, Saaldorf-Surheim

EDEKA Südwest Fleisch GmbH, Völklingen

EDEKA Wolf, Landshut

EDEKABANK AG, Hamburg

EWS Warenhandelsgesellschaft mbH, Lauf/Pegnitz

f.e.b. GmbH STROMBERG*, Munich

173

FINE FOOD + DRINK Symposium

Exquisite Varietytxqu elfafaf ltExExq t

from a specialist

Convinced on all sides

www.exquisa.de

excellent variety

from a specialist

Convinced on all sides

www.exquisa.de

famila Handelsmarkt Hamburg GmbH & Co. KG, Afdelingen Loja de Bad Bramstedt, Bad Bramstedt

famila Handelsmarkt Kiel GmbH & Co. KG, Kiel

Feinkost Leitinger Vertriebsgesellschaft mbH, Hof perto de Salzburg / Oostenrijk

Feneberg Lebensmittel GmbH, Kempten

Fisch Feinkost Reeh GmbH, Geretsried

Fleischwerk EDEKA Nord GmbH, Lüttow-Valluhn

FMS Logistics and Trade GmbH, Vösendorf / Oostenrijk

Cool and close to Rau GmbH & Co. KG, parish church

Trabold Fresh Market, Zellingen

Fritz Beierkuhnlein, Steinwiesen

ZA VAS Handelsgenossenschaft eG Food – Non Food, Cologne

G. Filips Retail KG, Dortmund

GALERIA Kaufhof GmbH, Augsburg

GALLERY Kaufhof GmbH, Clubs

GALERIJA Kaufhof GmbH, Munich

Gelha Lebensmittel Handels GmbH, Stemwede-Haldem

Jorge Jos Kaes GmbH, Mauerstetten

GES wholesaler for the supply of sweets and drinks, eg G., Nürnberg

War Drinks GmbH & Co. KG, Keulen

Globus Handelshof St. Wendel GmbH & Co. KG, St. Wendel

Globus SB-Warenhaus Holding GmbH & Co. KG, St. Wendel

Hahner's consumer market GmbH, Künzell

Hamberger Grossmarkt GmbH, Munique

Handelsverband Bayern — Retail i.V., Central Franconian Quarter, Nuremberg

Handelsverband Bayern — Trgovina na malo hr. V., okrug Nederfrankisch, Würzburg

Handelsverband Bayern — Trgovina na malo hr. V., Munich

German Trade Association — HDE e. V., Retail, Berlin

Heinrich Kirchner Handels GmbH & Co. KG, Alzenau

Hieber Freshness Center KG, Binzen

HLV Hans Loeblein Sales GmbH, Dresden

Interesna skupina Healthy nutrition e. V., Fulda

IVLD Vakcentrum, Woerden / Nizozemska

Janny's Eis Franchise GmbH, Seevetal Meckelfeld

Hipdromo Josef Krätz e. K., Munich

Kaiser's Tengelmann GmbH, Mülheim/Ruhr

Kaiser's Tengelmann GmbH, Munique

Kaiser's Tengelmann GmbH, Viersen

Karl Preuss GmbH & Co., Minden

KARSTADT Feinkost GmbH & Co. KG, Dresden

KARSTADT Feinkost GmbH & Co. KG, Hamburg

KARSTADT Feinkost GmbH & Co. KG, Hamburg-Wandsbek

KARSTADT Feinkost GmbH & Co. KG, Karlsruhe

KARSTADT Feinkost GmbH & Co. KG, Klubovi

KARSTADT Feinkost GmbH & Co. KG, Munique

KARSTADT Feinkost GmbH & Co. KG, Neurenberga

KARSTADT Warenhaus GmbH, Munique

KARSTADT Warenhaus GmbH, Oberpollinger Munich, Munich

Kaufland Service GmbH & Co. KG, Neckarsulm

Kaufland Warenhandel GmbH & Co. KG, Neckarsulm

Koch Markt Bisingen GmbH, Schömberg

Kohler Grocery Trading GmbH, Lahr

CONSUMER DRESDEN eG, Dresden

Consumentencoöperatie Göppingen eG, Göppingen

Mercearias Adam Rentschler e. K., Pfalzgrafenweiler

Lekkerland Deutschland GmbH & Co. KG, Allershausen

Lekkerland Deutschland GmbH & Co. KG, Frechen

Leopold Gumprecht KG, Vienna / Austria

Lidl GmbH & Co. KG, Anzing

Linkert & Partner GbR, Niederheimbach

LSG Food & Nonfood Handel GmbH, Munich

MARKANT Trading and Industrial Goods Mediation AG, Pfäffikon / Švicarska

Markant Northwest Handels-GmbH & Co. KG, Leer

Mehlig & Heller GmbH, Veitshoechheim

METRO Cash & Carry Brunnthal GmbH & Co. KG, Brunnthal

METRO Cash & Carry Duitsland GmbH, Munique

Butcher Zeiss GmbH, Hanau

Butcher's Cooperative München eG, Munich

Zuivelvereniging Allgäu-Schwaben e. V., Kempten

Muller Ltd. & Co. KG, Ulm Jungingen

multi-markt GmbH & Co. KG, Leer

Netto Marken-Discount AG & Co. KG, Maxhütte-Haidhof

175

FINE FOOD + DRINK Symposium

Pleasure comes from nuts, you just love Manner.

www.manieren.com

Manner_Quer_210x140_abf.indd 1 20.04.11 12:07

Oberland GmbH, Holzkirchen

OHG FEGRO/SELGROS Wholesale Association B.V. & Co., Neu-Isenburg

Headquarters of Okle GmbH Wholesale, Singen

Ökoring Handels GmbH, Mammendorf

Hemmed Fish Delicatessen Helmut Paland Nachf.e. K, klubovi

Pfeifer & Langen Limited Company, Cologne

Prechtl Fresh Markets oHG, Raubling

reëel,- SB-Warenhaus GmbH, Augsburg-Ost

REWE Aupperle GmbH, Fellbach

REWE Bucher GmbH, Regenstauf

REWE centar Höfling OHG, Duderstadt

REWE de Witt oHG, Mönchengladbach

REWE Fischer oHG, Ubach-Palenberg

REWE Guth oHG, Bad Laasphe

REWE Haberkorn oHG, Mainburg

REWE Höcker oHG, Herrsching

REWE Homberg & Budnik e Co. EH oHG, Dortmund

REWE Markt GmbH, Klubovi

REWE Markt GmbH, Wolfhagen-Breuna

REWE Markt GmbH, subsidiary in Eching

REWE Nepomuck GmbH & Co. KG, Alsdorf

REWE Schulenburg GmbH & Co. KG, Dortmund

REWE Zwingel Handels GmbH, Weisendorf

REWE-FOR YOU beverage marketing and procurement company mbH, Cologne

REWE-Zentral-Aktiengesellschaft, Klubovi

Richter Fleischwaren GmbH & Co. KG, Oederan

SB centrale markt E. Friedhoff, Paderborn

Schlemmermeyer GmbH & Co. KG, Munich

Schneidermarkt KG, Bayreuth

Schwartz GmbH & Co. KG, Neckarsulm

176

Pleasure comes from nuts, you just love Manner.

www.manieren.com

Manner_Quer_210x140_abf.indd 1 20.04.11 12:07

Natural success: Clean Label only at ALPENHAIN!

Take advantage of the brand's exclusive new concept for sandwich ideas! Order now!

Natural success: Clean Label only at ALPENHAIN!ALPENHAIN!ALPENHAIN new naturalness at ALPENHAIN:

• all products guaranteed without aromas, without colors, without preservatives, without flavor enhancers

• attractive new top design

• new TV spot on all easily accessible channels with more than 200 million contacts!

• national tastings

• Attractive introductory promotion in a package with a fun giveaway

without flavor enhancers

NEW TV SPOT FROM MARCH 2011!

ALP 12_10 AZ Clean Label_210x140.indd 1 15.04.11 15:57

177

Siegner Fleisch & Partner GmbH, Munich

SIMMEL AG, suspect

Smart Food Markets GmbH & Co. KG, Colonia

Stadler & Honner Verwaltungs-GmbH, Ruhmannsfelden

Association of medium and large trading companies of the South e.V. — VMG South, Stuttgart

vizenzmurr Vertriebs GmbH, Munique

Volker Bergmann Lebensmittelvertriebs GmbH, Lueneburg

WASGAU Productie & Handel AG, Pirmasens

Wine merchant Erwin Dosch, Erding

Vienna Chamber of Commerce, Provincial Board of Food Trade, Vienna/Austria

Central consumption e.g. Berlin

JOIN THE WORLD OF INTERNATIONAL BRAND DISTRIBUTION

Genoport Trade AG | Marketing and distribution of international brands Gutenbergring 60 | D-22848 Noorderstedt | Telephone +49 (0)40-528 41-01

Fax +49 (0)40-523 40 92 | Email address:[email protected]| www.genuport.de

Let's talk about success

JOIN THE WORLD OF INTERNATIONAL BRAND DISTRIBUTION

Genoport Trade AG | Marketing and distribution of international brands Gutenbergring 60 | D-22848 Noorderstedt | Telephone +49 (0)40-528 41-01

Fax +49 (0)40-523 40 92 | Email address:[email protected]| www.genuport.de

Let's talk about success

Printing house and chocolate factory Aachen Henry Lambertz GmbH & Co. KG, Aachen

Adelholzener Alpenquellen GmbH, Siegsdorf

ALCISA & PICK GmbH, Bruckmühl

Alois Dallmayr Kaffee OHG, Munich

Alpenhain Käsespezialitäten-Werk GmbH & Co. KG, Lehen/Alta Beieren

Alte Hausbrennerei Penninger GmbH, Hauzenberg

Amecke Fruchtsaft GmbH & Co. KG, Menden

AVO-Werke August Beisse GmbH, Belm perto de Osnabrück

BACARDI GmbH, Hamburg

Bahlsen GmbH & Co. KG, Hanover

BARD Butcher Products GmbH, Saarbrucken

Barilla Germany GmbH, Clubs

Association of Bavarian Brewers e. V., Munich

State Ministry of Food, Agriculture and Forestry of Bavaria, Munich

Becksteiner Winzer eG, Beckstein

Bedford Fleischwaren GmbH & Co. KG, Osnabrueck

Bel Deutschland GmbH, Taufkirchen

Belland Vision GmbH, Pegnitz

Bergader Privatkäserei GmbH, Waging am See

Organic Farma Käpplein GmbH, Waghäusel

Bitburger Brewery Group GmbH, Bitburg

Bizz'up GmbH, Rosenheim

Block Foods AG, Hamburg

BLUE-STAR Warenhandels GmbH, Traben-Trarbach

Bongrain Deutschland GmbH, Wiesbaden

BORCO MERK IMPORT Matthiesen GmbH & Co. KG, Hamburg

Pivovara C. & A. Veltins GmbH & Co. KG, Meschede-Grevenstein

Brauhaus Schweinfurt GmbH, Schweinfurt

Breitsamer & Ulrich GmbH & Co. KG, Munique

Prezelbäckerei Ditsch GmbH, Mainz

Campbell's Germany GmbH, Lübeck

Confiserie Heilemann GmbH, Woringen/Allgäu

COSTA marine specialties GmbH & Co. KG, Emden

destilaria dr. Gerald Rauch GmbH, Marktredwitz

Deutsche See GmbH, Bremerhaven

Develey Senf & Feinkost GmbH, Unterhaching

dr. August Oetker Nahrungsmittel KG, Bielefeld

Eckes-Granini Deutschland GmbH, Nieder-Olm

Ehrmann AG, Oberschoenegg no Allgäu

Feinkost Dittmann Reichold Feinkost GmbH, Diez

Ferrero Deutschland GmbH, Frankfurt am Main

Fleischwerke E. Zimmermann GmbH & Co. KG, Thannhausen

Fresh & Frost food company m.b. H., Hollabrunn / Austria

Freshness and Service GmbH, Prichsenstadt

Fyffes B.V., Rotterdam / The Netherlands

Genuport Trade AG, Norderstedt

Goldsteig Käsereien Bayerwald GmbH, Cham

Grande Vitae GmbH, Delmenhorst

Griesson - De Beukelaer GmbH & Co. KG, Polch

Gubor Schokoladen GmbH, Dettingen/Teck

Gustoland GmbH, Oer-Erkenschwick

H.J. Heinz GmbH, Düsseldorf

Hacker-Pschorr Bräu GmbH, Munich

Hans Adler OHG, Bonndorf/Floresta Negra

Hans Kremers GmbH & Co. KG, Moenchengladbach

branch partners 2011

179

FINE FOOD + DRINK Symposium

180

Hartkorn Gewürzmühle GmbH, Koblenz

Heinrich Will GmbH & Co. KG, Krailling

Hiestand & Suhr Trading and Logistics GmbH, Vogtsburg-Achkarren

Intersnack Knabber-Gebäck GmbH & Co. KG, Cologne

Josef Bernbacher & Sohn GmbH & Co. KG, Munich

Josef Manner & Comp. AG, German branch, Cologne

Käfer License GmbH, Parsdorf

Karwendel-Werke Huber GmbH & Co. KG, Buchloe

KATHI Rainer Thiele GmbH, Halle/Saale

Kreyenhop & Kluge GmbH & Co. KG, Oyten

Krüger GmbH & Co. KG, Bergisch Gladbach

State Association of the Bavarian Dairy Industry e. V., Munich

Landgard eG, Straelen-Herongen

Landgard Obst & Gemüse GmbH & Co. KG, Straelen-Herongen

Leimer KG, Traunstein

Luise Haendlmaier Senffabrikation GmbH & Co. KG, Regensburg

Maggi GmbH, Frankfurt am Main

Mestemacher GmbH, Guetersloh

Minges Kaffee GmbH & Co. KG, Breitengüßbach

Zuivel Alois Müller GmbH & Co. KG, Aretsried

Zuivel Weihenstephan GmbH & Co. KG, Freising

Müller-Brot GmbH, Neufahrn

Nestlé Deutschland AG, Frankfurt am Main

Nestlé Kaffee & Schokoladen GmbH, Frankfurt am Main

Nestlé Schöller GmbH, Frankfurt am Main

OBM OMIRA BodenseeMilch GmbH, Ravensburg

Ölmühle Esterer GmbH, Feldkirchen kod Graza / Austria

East Frisian tea company Laurens Spethmann GmbH & Co. KG, Seevetal

Otto Maier GmbH, Bach

Pernod Ricard Deutschland GmbH, Klubovi

Peter Vetter GmbH, Kehl

Ölmühle Esterer is a traditional family business that has been producing pumpkin, rapeseed and linseed oil for more than 100 years. We are now one of the largest oil mills in the whole of Styria and we are proud that we can always supply our customers - whether private, commercial or gastronomic - with high-quality oils. The famous "black gold" is produced according to ancient tradition in a complex pressing process. The annual awards reflect the high quality standard of our products and guarantee consumers the utmost care in the selection and processing of pumpkin seeds. In our assortment you will find real Styrian pumpkin oil, pure pumpkin oil, salad oil, unrefined rapeseed oil, linseed oil and pumpkin seed pesto. You can find more information about our products at www.kernoel-esterer.at. We look forward to your visit!

GmbH.

180

Website: www.bellandvision.de Tel.: +49 (0)9241 – 4832 - 200

Psst, switch now to BellandVision BellandVision - A Service Focused Partner for Packaging Licensing

BELLANDDual - dual system with innovative accounting software

BELLANDBranche – industrial solutions that comply with regulations

Fair prices for sustainable services

Our offer - your advantage!

181

Raoul Rousso GmbH, Greven

RAUCH Fruchtsäfte GmbH & Co OG, Rankweil / Oostenrijk

Rausch Schokoladen GmbH, Peine

Reitzel (Suisse) SA, Aigle / Switzerland

RheinfelsQuellen H. Hövelmann GmbH & Co. KG, Duisburg

RILA Feinkost-Importe GmbH & Co. KG, Stemwede-Levern

Rügenwalder Mühle Carl Müller GmbH & Co. KG, Bad Zwischenahn

Saffer Wein GmbH, Munich

SanLucar Fruit Import GmbH, sales Germany, Karlsruhe

Schamel Meerrettich GmbH & Co. KG, Baiersdorf

Association for the Protection of Bavarian Horseradish, Baiersdorf

Nuremberg Association for the Protection of Bratwurst e.V., Nuremberg

Schwarzwaldhof Fleisch- und Wurstwaren GmbH, Blumberg

Schwarzwald-Sprudel GmbH, Bad Peterstal-Griesbach

Settele Swabian specialties and delicacies GmbH, Neu-Ulm

Pica-pau Fleischwaren Vertriebs GmbH & Co. KG, Borgholzhausen

Stollwerck GmbH, Keulen/Porz-Westhoven

Storck Deutschland KG, Berlin

Südbayerische Fleischwaren GmbH, Ingolstadt

TEEKANNE GmbH & Co. KG, Dusseldorf

Thomas Niederreuther GmbH, Munich

truefruits GmbH, Bonn

Vetter Eslováquia spol. com. R. o., Hlohovec / Slovakia

VION Food Group, Buchloe

VOG Import/Export Deutschland GmbH, Darmstadt

Wagner Frozen Products GmbH, Nonnweiler-Braunshausen

Walbrecht Vertriebs GmbH & Co. KG, Wermelskirchen

Winzergemeinschaft Franken eG (GWF), Kitzingen

Wolfra Kelterei GmbH, Erding

ZIMBO Fleisch- und Wurstwaren GmbH & Co. KG, Bochum

GmbH.

Use the Pesto variant of Barilla!

TREND SETTER FOR BIG SALES!

NEU!

Tomato and onion

Rossa -

slightly aromatic with

regional ingredients like

red onion out

Calabria and tomatoes

Gedroogde Tomaten - refined in spiciness and dried tomato in fresh

Now even more diverse with new varieties: "Dried tomatoes" and "Tomatoes and purple onions"

AZ_Sympozij Feines Essen_210x280.indd 1 25.03.11 14:47

Use the Pesto variant of Barilla!

TREND SETTER FOR BIG SALES!

NEU!

Tomato and onion

Rossa -

slightly aromatic with

regional ingredients like

red onion out

Calabria and tomatoes

Gedroogde Tomaten - refined in spiciness and dried tomato in fresh

Now even more diverse with new varieties: "Dried tomatoes" and "Tomatoes and purple onions"

AZ_Sympozij Feines Essen_210x280.indd 1 25.03.11 14:47

Klaus Uhlendorf2. Chairman of the Symposium on Fine Food + Drink e.V., responsible for the design of the market

karl-heinz dautzenberg managing director kArSTADT Feinkost GmbH & Co. KG, specialist conference coordinator

hellmut stöhr Responsible for the gala evening

Gerd Schuh Responsible for commercial/industrial contacts

Klaus Burger Responsible for commercial/industrial contacts

Werner D. Prill Symposium Moderator

wilhelm zametzer Responsible for organization and finances

manufacturers

Hans Jürgen Boensch1. Presidente do Symposium Fine Food + Drink e.V., Vice President of the Bavarian Trade Association – Der einzelhandel e.V.

183

FINE FOOD + DRINK Symposium

Enjoy freshness and delicacy Experience the German gourmet offer: refined

starters composed of clear freshness and a special search for gastronomic quality.

Top appetizers. Made in Germany.

Freshness and service GmbH | Lauberstraße 2a | 97357 Prichsenstadt | Phone +49 [0] 93 83 - 90 19 70

Fax +49 [0] 93 83 - 90 19 719 |[email protected]| www.frische-und-service.de

DVD film attachment to the 21st Fine Dining + Drinking Symposium

The 21st Exquisite Food + Beverage symposium left many impressions. Relive the event and experience the informative, humorous and controversial moments of this unique industry event.

Enjoy freshness and delicacy Experience the German gourmet offer: refined

starters composed of clear freshness and a special search for gastronomic quality.

Top appetizers. Made in Germany.

Freshness and service GmbH | Lauberstraße 2a | 97357 Prichsenstadt | Phone +49 [0] 93 83 - 90 19 70

Fax +49 [0] 93 83 - 90 19 719 |[email protected]| www.frische-und-service.de

"Desire or frustration in shopping?" An exciting race for loyal customers

185

FINE FOOD + DRINK Symposium

www.symposium-feines-essen-und-trinken.de

to print

President of the Republic of A.D., Bad Krozingen

1st president of the symposium Fine Food + Drinks e.V., Munich; Vice President of the Bavarian Trade Association — Der einzelhandel e.V., Munich; Owner of BÖmA Lebensmittel Fresh Markets, Ansbach

2nd president of the symposium Fine Food + Drink e.V., Munich

Secretary of the symposium Fine Food + Drink e.V., Munich

Treasurer Symposium Fine Food + Drink e.V., Munique

Upravitelj kArSTADT Feinkost GmbH & Co. KG, Keulen

Fine Food + Drink eV Symposium, München

Managing Partner Kathi Rainer Thiele GmbH, Halle / Saale

Simpozij Fine Food + Drink e.V.House of CommerceBrienner Straße 4580333 Munique Telephone: 089 / 55 11 81 40Fax: 089 / 55 11 81 18e-mail:[email protected]

Handelsverband Bayern – Retail e

Söllner Communications AGrosenkavalierplatz 581925 Munique Phone: 089 / 41 94 73 16 Fax: 089 / 41 94 73 23 E-mail:[email protected]

EVENT FORM:

dr. h. C. Walter Scheel

BOARD MEMBERS' SYMPOSIUM

FINE FOOD + DRINKS e.V.:

Hans-Jurgen Bonsch

Klaus Uhlendorf

Hellmut Stoehr

Wilhelm Zametzer

Karl Heinz Dautzenberg

Werner D. Prill

Gerd Schuh

OTHER MEMBERS OF THE SYMPOSIUM

FINE FOOD + DRINKS e.V.:

Klaus Burguer

Rainer Thiele

organizer

ideal carrier

organization of the conference

new term!

May 3 and 4

2012 in Munich

186

www.sanlucar.comblog.sanlucar.com

At SanLucar, almost nothing is done without passion. As every day, we are committed to the most beautiful task in the world: bringing delicious and carefully selected fruits and vegetables to the table. Of course, this is not always easy. But with every bite you feel the difference.

San Lucas. You taste passion.

Passion is our magic word

NB:

22. Symposium on good food and drink

will be held on May 3 and 4, 2012 in Munich.

www.symposium-feines-essen-und-trinken.de

New appointment!

May 3 and 4

2012 in Munich